On this month’s episode Sean talks store renovations with Jim and Courtney Brown. They recently finished a renovation of their store in Bixby, OK. Then Cara Mahon and Jennifer Egeland stop by to talk about the Choose Wellness program. Finally, Sean Turner from Swiftly gives some of his 2020 grocery predictions.
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AWG Brands Promotional Content for December
This December, AWG Brands is highlighting its products all month long on our digital pages. Use this digital content for your website, social media platforms, emails and more to promote AWG Private Brands. Please note the AWG Brands Digital Playbook for Retailers has moved from Google Drive to box.com. This change will help make the Playbook more accessible than Google Drive. Best Choice Video of the Month December’s Video of the Month is Gift Giving Infused Olive Oil. This video features our Extra Virgin Olive Oil, and lime juice. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Best Choice Recipe of the Month December’s Recipe of the Month from the Best Choice Calendar is Yummy Chocolate Peanut Butter Truffles. This recipe showcases the following Best Choice products: butter, light brown sugar, dry roasted peanuts, dark chocolate baking chips, and peanut butter. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Dietitian Content…
Path to Purchase Expo: A Recap
There’s nothing broader and more convoluted than a consumer’s path to purchase right now. Trying to influence and measure it is complex and changing quickly as brands and retailers try new technology and innovative marketing campaigns. Some of the biggest retailers in the world are setting precedent for consumer expectations and those who are afraid to take risks are falling behind. At the Path to Purchase Expo, the usual topics of technology, data, and personalization were all talked about. But, as brands and retailers catch up with one another in those areas, those standing out are realizing that technology won’t save them, digital isn’t the end-all-be-all, and now that these other components are table stakes, differentiation is reached through deeper purpose. Technology Will Not Save You Setting the tone for the conference, Alyssa Raine from Walgreens reminded everyone that while we’re exploring the best technological advances to meet consumer needs, the tech alone won’t resonate without some tie into empathy for a consumer’s own experience. Whether training teammates to be beauty consultants with expertise in serving cancer patients or using…
What is content?
Content. It’s a word thrown around a lot in the marketing world. And from the marketing point of view, I generally think of website content as the words and images on a website that describe that organization. I also think of content as images and words used on social media accounts. But while I was attending IGNITE: the ecommerce conference, I noticed everyone talking about content in a way I’d never considered: product data for ecommerce. It makes sense now, the data includes product images, tags, and descriptions in addition to product name and price. This kind of content matters just as much, probably even more than the rest of the content on an ecommerce website. It’s what helps customers decide what to purchase on a site. If an image is missing, or a product name includes a bunch of confusing abbreviations, does the customer know it’s the right product they want? Is everything organized in a way so that it’s easy for the customers to find what they’re looking for? For instance, take the example of Dove’s Beauty Bar.…
Episode 19
On this month’s episode of Grocer Pod, Sean Kosednar talks with José de Jésus from the National Pork Board about a new study on Latinos and Pork. Next is Andre Patenaude from Emerson. Sean and Andre talk about the future of cold storage and what stores should know about upcoming potential regulation changes. Last, Connor Middleton joins Grocer Pod to talk about AWG’s Coinstar program.
AWG Brands Promotional Content for November
With Thanksgiving just a few weeks away, November is all about food and family. Below is the digital content for your website, social media platforms, emails and more to promote AWG Private Brands. Please note the AWG Brands Digital Playbook for Retailers has moved from Google Drive to box.com. This change will help make the Playbook more accessible than Google Drive. Best Choice Video of the Month November’s Video of the Month is Thanksgiving Pie Four Ways. This video features pie crust, whipped topping, apple filling, cherry filling, pumpkin puree, yams and other Best Choice spices. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Best Choice Recipe of the Month November’s Recipe of the Month from the Best Choice Calendar is Vegetable Pot Pie. This recipe showcases the following Best Choice products: flour, milk, egg, butter, and spices. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Dietitian Content AWG Brands Dietitian,…
Staying Productive During Peak Season
Holiday shopping and end of year reporting always equal a busy schedule. How do you balance? Managing your workflow and maintaining your sanity might be pretty difficult during this time of year. Below are a few tips to best stay productive during a busy season. Workflow Joggling daily responsibilities while managing additional tasks during an increasingly busy season can be challenging. To stay productive consider the following tips: Try the Big Three Create a list of only three things that will move your business forward, focus on the task that generates funds or any major projects on deck. Cutting your to-do list in half can ease your mental health and help you actually focus on the most important tasks. Your Big Three list can be a simple handwritten list or a savvy computer-based list. Complete the most challenging tasks first That’s right, no procrastination allowed here. By completing the more challenging task first, your brain will be more alert. Consider scheduling meetings after lunch to guarantee your work is complete before attending any meetings. Take Breaks Though it is tempting…
Website Strategy You Need for 2020 and Beyond
A website serves the customer before they get into the store. A website can build trust with your customers by selecting the right fonts, colors, images, and words. For example, imagine how safe you would feel signing a legal contract in Comic Sans?
What the heck is TikTok?
Just when you were getting the hang of Instagram stories, along comes your teenage kid talking about something called TikTok. So just what the heck is TikTok, anyway? And as a small business, should you be considering it as part of your digital marketing strategy? TikTok is like a combination of the two social media apps, Dubsmash and Vine. Originally called Musical.ly, Tiktok is an app where users can share videos of themselves dancing or lip-syncing to songs or audio clips. Unlike social media channels like Facebook or Instagram, TikTok has an unweighted algorithm that shares videos in chronological order based on when they were shared. It also offers the ability to add hashtags to a post without bans or slowing down the videos. Currently, TikTok is available in 154 countries and has about 500 million active users. But how are brands using TikTok? According to Michael Stelzner of Social Media Examiner, “Most marketers haven’t moved to TikTok in massive packs yet so it’s still a little isolated and more like the Wild West.” Most brands weren’t on Facebook, Twitter…
AWG Brands Promotional Content for October Newsletter
From chili to pasta to pumpkin everything, October is warmly welcoming seasonal foods. Below is the digital content for your website, social media platforms, emails and more to promote AWG Private Brands. Please note the AWG Brands Digital Playbook for Retailers has moved from Google Drive to box.com. This change will help make the Playbook more accessible than Google Drive. Best Choice Video of the Month October is National Pizza Month. Our October’s Video of the Month is Halloween Mini Pizzas. This video features deli-style mozzarella cheese, shredded mozzarella cheese, pizza sauce and olives. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Best Choice Recipe of the Month October is National Pasta Month. Our October’s Recipe of the Month from the Best Choice Calendar is Grammie’s Irene Surprise Meatball. This recipe showcases the following Best Choice products: sharp cheddar cheese, plain bread crumbs, egg, milk, lemon juice, salt, and olives. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest.…