Welcome to April! Spring is here and we are showcasing some springtime content across our AWG Brands. Use this digital content for your website, social media platforms, emails and more to promote AWG Private Brands. Please note the AWG Brands Digital Playbook for Retailers has moved from Google Drive to box.com. This change will help make the Playbook more accessible than Google Drive. Best Choice Video of the Month April’s Video of the Month is called Easy Egg Decorating Techniques. This video features two ways to decorate eggs, Textured Rice Eggs and Onion Skin Dyed Eggs. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Best Choice Recipe of the Month April’s Recipe of the Month from the Best Choice Calendar is Double Chocolate Crescent Bread Pudding. This recipe showcases the following Best Choice products: crescent rolls, coconut milk, and eggs. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be…
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AWG Brands Promotional: March 2020 Edition
It’s not just March Madness, it’s Frozen Food Month! We are sharing AWG Brands Content your customers will enjoy. Beyond Frozen Food Month, March offers food holidays such Flour Month, Sauce Month, and Peanut Month. Use this digital content for your website, social media platforms, emails and more to promote AWG Brands. Please note the AWG Brands Digital Playbook for Retailers has moved from Google Drive to box.com. This change will help make the Playbook more accessible than Google Drive. Best Choice Video of the Month March’s Video of the Month features our Beer Battered Nacho Chili Cheese Fries. This video loads up several Best Choice ingredients such as regular cut fries, cheddar cheese dip, chili with no beans and pancake mix. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Best Choice Recipe of the Month March’s Recipe of the Month from the Best Choice Calendar is Hushpuppies and Pickled Onion Slaw. This recipe showcases the following Best Choice products: corn meal, eggs, milk, flour, and vegetable oil. The…
Episode 22
On this month’s Grocer Pod, Sean Kosednar sits down with Joel Riggs to talk about all the different services store engineering and DSG provide members. Next, Kate Favrow describes AWG Brands‘ plans for the Innovation Showcase in March. There are new planograms for salad dressing and skin care from the category sales teams. For implementation information contact Dan Roehl.
AWG Brands Promotional: February 2020 Edition
During the month of love, we are sharing content your customers are sure to love too. Beyond Valentine’s Day and President’s Day, February offers food holidays such as National Canned Food Month, National Snack Food Month and National Heart Month, just to name a few. Use this digital content for your website, social media platforms, emails and more to promote AWG Brands. Please note the AWG Brands Digital Playbook for Retailers has moved from Google Drive to box.com. This change will help make the Playbook more accessible than Google Drive. Best Choice Video of the Month February’s Video of the Month features our Salmon Italiano recipe. This video features our sister brand, Clearly Organic’s Salmon. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Best Choice Recipe of the Month February’s Recipe of the Month from the Best Choice Calendar is Molten Chocolate Cake. This recipe showcases the following Best Choice products: flour, butter, eggs, and sugar. The recipe can be shared from the Best Choice website or from the…
Episode 21
In the first Grocer Pod of 2020 Sean Kosednar talks with Dr. Megan Konar about “The First Map of America’s Food Supply” Next up is Kim Cates. She tells why every store needs to be offering prepared food in 2020. Finally, VMC’s Dianna Taleck joins to the show to tell everyone about a new Health and Beauty category initiative.
AWG Brands Promotionals: January 2020 Edition
This January, AWG Brands has new recipes for a new year. Recipes are both healthy and a little indulgent. Use this digital content for your website, social media platforms, emails and more to promote AWG Private Brands. Please note the AWG Brands Digital Playbook for Retailers has moved from Google Drive to box.com. This change will help make the Playbook more accessible than Google Drive. Best Choice Video of the Month January’s Video of the Month is called Be Your Own Barista. This video features our three new recipes, Matcha Tea Shake, Chai Latte and Salted Caramel Mocha Latte. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Best Choice Recipe of the Month January’s Recipe of the Month from the Best Choice Calendar is Lemon Garlic Shrimp and Grits. This recipe showcases the following Best Choice products: instant grits, Parmesan cheese, butter, and shrimp. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The…
Episode 20
On this month’s episode Sean talks store renovations with Jim and Courtney Brown. They recently finished a renovation of their store in Bixby, OK. Then Cara Mahon and Jennifer Egeland stop by to talk about the Choose Wellness program. Finally, Sean Turner from Swiftly gives some of his 2020 grocery predictions.
AWG Brands Promotional Content for December
This December, AWG Brands is highlighting its products all month long on our digital pages. Use this digital content for your website, social media platforms, emails and more to promote AWG Private Brands. Please note the AWG Brands Digital Playbook for Retailers has moved from Google Drive to box.com. This change will help make the Playbook more accessible than Google Drive. Best Choice Video of the Month December’s Video of the Month is Gift Giving Infused Olive Oil. This video features our Extra Virgin Olive Oil, and lime juice. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Best Choice Recipe of the Month December’s Recipe of the Month from the Best Choice Calendar is Yummy Chocolate Peanut Butter Truffles. This recipe showcases the following Best Choice products: butter, light brown sugar, dry roasted peanuts, dark chocolate baking chips, and peanut butter. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Dietitian Content…
Path to Purchase Expo: A Recap
There’s nothing broader and more convoluted than a consumer’s path to purchase right now. Trying to influence and measure it is complex and changing quickly as brands and retailers try new technology and innovative marketing campaigns. Some of the biggest retailers in the world are setting precedent for consumer expectations and those who are afraid to take risks are falling behind. At the Path to Purchase Expo, the usual topics of technology, data, and personalization were all talked about. But, as brands and retailers catch up with one another in those areas, those standing out are realizing that technology won’t save them, digital isn’t the end-all-be-all, and now that these other components are table stakes, differentiation is reached through deeper purpose. Technology Will Not Save You Setting the tone for the conference, Alyssa Raine from Walgreens reminded everyone that while we’re exploring the best technological advances to meet consumer needs, the tech alone won’t resonate without some tie into empathy for a consumer’s own experience. Whether training teammates to be beauty consultants with expertise in serving cancer patients or using…
What is content?
Content. It’s a word thrown around a lot in the marketing world. And from the marketing point of view, I generally think of website content as the words and images on a website that describe that organization. I also think of content as images and words used on social media accounts. But while I was attending IGNITE: the ecommerce conference, I noticed everyone talking about content in a way I’d never considered: product data for ecommerce. It makes sense now, the data includes product images, tags, and descriptions in addition to product name and price. This kind of content matters just as much, probably even more than the rest of the content on an ecommerce website. It’s what helps customers decide what to purchase on a site. If an image is missing, or a product name includes a bunch of confusing abbreviations, does the customer know it’s the right product they want? Is everything organized in a way so that it’s easy for the customers to find what they’re looking for? For instance, take the example of Dove’s Beauty Bar.…