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SOCIAL MEDIA: Listen, Engage & Inform

 

You know you need a social media presence for your store, but do you know why?

  • Facebook advertising is up 62% year over year from 2015 to 2016.
  • 25% of Facebook users who click on a Facebook ad make a purchase.
  • 60% of those surveyed want easier access to online support (customer service).

Source: Kleiner Perkins Internet Trends Report 2017


AWG-MANAGED SOCIAL MEDIA

FACEBOOK

In today’s social media landscape, your Facebook presence needs to stand out to be seen through all the clutter in your customer’s timeline.

With our Facebook program you will receive:

  • Page monitoring and response.
  • Content that resonates with consumers and draws them to the page and into the store.
  • Assistance with geo-targeted paid Facebook ads.
  • Contests, dynamic campaigns, and a variety of other advanced social offerings.

We need your help to make your page successful. We ask that you:

  • Assign an approved store employee to serve as a Facebook page administrator.
  • Provide store-specific content regularly to attract customers.
  • Help us keep you in the loop about your page’s success with a plan of communication with your digital specialist.

INSTAGRAM & TWITTER

AWG Marketing also offers Twitter & Instagram profile management. We provide the same services described above for these two popular social media platforms.


CONTENT LIBRARY

SENDIBLE

Sendible is a social media content management and reporting tool. With this option, you can choose what to post and when. With your Sendible login you will have:

  • A library of engaging social content created by our department.
  • Access to vendor promotion content. This includes SEP NOW content that highlights specific digital coupon deals.
  • The ability to create reports for your digital channels and customize the data to fit your goals.
  • Monitoring tools to see what people are saying about you online other than what they post to your official pages.

Facebook, Instagram and Twitter logos: In the Customer Connect Center our specialists help with these social platforms.

Screenshot example of Facebook Stats: Sharing pictures from a store event usually gets high engagement from page fans and encourages them to attend future events.

"Employee Spotlight" posts, especially for long-term and well-known employees, usually receive high engagement.

Screenshot examples: Highlight your presence on Twitter and encourage customers to interact with you.

Screenshot example: Tell your story on Instagram by sharing photos and videos of the inside of your store, the products you sell, and store events.

 

 

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