Content. It’s a word thrown around a lot in the marketing world. And from the marketing point of view, I generally think of website content as the words and images on a website that describe that organization. I also think of content as images and words used on social media accounts. But while I was attending IGNITE: the ecommerce conference, I noticed everyone talking about content in a way I’d never considered: product data for ecommerce. It makes sense now, the data includes product images, tags, and descriptions in addition to product name and price. This kind of content matters just as much, probably even more than the rest of the content on an ecommerce website. It’s what helps customers decide what to purchase on a site. If an image is missing, or a product name includes a bunch of confusing abbreviations, does the customer know it’s the right product they want? Is everything organized in a way so that it’s easy for the customers to find what they’re looking for? For instance, take the example of Dove’s Beauty Bar.…
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Episode 19
On this month’s episode of Grocer Pod, Sean Kosednar talks with José de Jésus from the National Pork Board about a new study on Latinos and Pork. Next is Andre Patenaude from Emerson. Sean and Andre talk about the future of cold storage and what stores should know about upcoming potential regulation changes. Last, Connor Middleton joins Grocer Pod to talk about AWG’s Coinstar program.
AWG Brands Promotional Content for November
With Thanksgiving just a few weeks away, November is all about food and family. Below is the digital content for your website, social media platforms, emails and more to promote AWG Private Brands. Please note the AWG Brands Digital Playbook for Retailers has moved from Google Drive to box.com. This change will help make the Playbook more accessible than Google Drive. Best Choice Video of the Month November’s Video of the Month is Thanksgiving Pie Four Ways. This video features pie crust, whipped topping, apple filling, cherry filling, pumpkin puree, yams and other Best Choice spices. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Best Choice Recipe of the Month November’s Recipe of the Month from the Best Choice Calendar is Vegetable Pot Pie. This recipe showcases the following Best Choice products: flour, milk, egg, butter, and spices. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Dietitian Content AWG Brands Dietitian,…
Staying Productive During Peak Season
Holiday shopping and end of year reporting always equal a busy schedule. How do you balance? Managing your workflow and maintaining your sanity might be pretty difficult during this time of year. Below are a few tips to best stay productive during a busy season. Workflow Joggling daily responsibilities while managing additional tasks during an increasingly busy season can be challenging. To stay productive consider the following tips: Try the Big Three Create a list of only three things that will move your business forward, focus on the task that generates funds or any major projects on deck. Cutting your to-do list in half can ease your mental health and help you actually focus on the most important tasks. Your Big Three list can be a simple handwritten list or a savvy computer-based list. Complete the most challenging tasks first That’s right, no procrastination allowed here. By completing the more challenging task first, your brain will be more alert. Consider scheduling meetings after lunch to guarantee your work is complete before attending any meetings. Take Breaks Though it is tempting…
Website Strategy You Need for 2020 and Beyond
A website serves the customer before they get into the store. A website can build trust with your customers by selecting the right fonts, colors, images, and words. For example, imagine how safe you would feel signing a legal contract in Comic Sans?
What the heck is TikTok?
Just when you were getting the hang of Instagram stories, along comes your teenage kid talking about something called TikTok. So just what the heck is TikTok, anyway? And as a small business, should you be considering it as part of your digital marketing strategy? TikTok is like a combination of the two social media apps, Dubsmash and Vine. Originally called Musical.ly, Tiktok is an app where users can share videos of themselves dancing or lip-syncing to songs or audio clips. Unlike social media channels like Facebook or Instagram, TikTok has an unweighted algorithm that shares videos in chronological order based on when they were shared. It also offers the ability to add hashtags to a post without bans or slowing down the videos. Currently, TikTok is available in 154 countries and has about 500 million active users. But how are brands using TikTok? According to Michael Stelzner of Social Media Examiner, “Most marketers haven’t moved to TikTok in massive packs yet so it’s still a little isolated and more like the Wild West.” Most brands weren’t on Facebook, Twitter…
AWG Brands Promotional Content for October Newsletter
From chili to pasta to pumpkin everything, October is warmly welcoming seasonal foods. Below is the digital content for your website, social media platforms, emails and more to promote AWG Private Brands. Please note the AWG Brands Digital Playbook for Retailers has moved from Google Drive to box.com. This change will help make the Playbook more accessible than Google Drive. Best Choice Video of the Month October is National Pizza Month. Our October’s Video of the Month is Halloween Mini Pizzas. This video features deli-style mozzarella cheese, shredded mozzarella cheese, pizza sauce and olives. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Best Choice Recipe of the Month October is National Pasta Month. Our October’s Recipe of the Month from the Best Choice Calendar is Grammie’s Irene Surprise Meatball. This recipe showcases the following Best Choice products: sharp cheddar cheese, plain bread crumbs, egg, milk, lemon juice, salt, and olives. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest.…
Webinar Recap: Personalization in Grocery Retail
The industrial revolution brought about producing and focusing on the masses. Now in the information age data is everything and the focus has moved from the masses to the individual. Personalization is a key factor in building loyalty. Whether that be for a store banner or a store brand. People are more receptive to something they feel is personalized towards them. This may be a fairly obvious point, but how does one go about personalizing a grocery store for one shopper? Truth is you can’t but the webinar I listened to busted 4 myths about personalization in grocery retail and also gave a few digital recommendations at the end for how to add more personalization for your shoppers. Myth 1: Shoppers want everything to be personalized. This has some truth to it because consumers consider the act of shopping an act of personalization in itself. Shoppers still want to maintain control but retailers should look to help them while also empowering them during their time in store. It is important that retailers don’t make their customizations feel manipulative to the…
MASS Recap
Recently, I attended MASS (Marketing Analytics Strategy Summit) conference. A large number of marketers gathered to discuss analytics, data-driven marketing and all the techniques associated with the topic. The all-day event left me with plenty of useful information. Between the nine sessions on various topics, here are the highlights. Data-Driven Basics CEO and Co-Founder, Matt Hertig from Alight Analytics led the discussion on Solving the Marketing Analytics. The groundwork was set about the maturity model of data-driven maturity level. Stage one (data apathetic) means data is still managed manually and it doesn’t impact business decisions. Stage two (data-aware) means key decision-makers are somewhat connected to data but the data is only used for awareness. Stage three (data critical) refers to the shift towards more predictable analytics. Stage four (data-driven) means your organization is thinking with data first. Where’s your business on the maturity level? Statistics state that only 1/3 of businesses look to data to make financial decisions. Also, according to a CMO Survey, marketers have more money to spend. Marketing can be measured in four ways. The four ways include…
Trending Now: September
September is the official start of the fall season. The fall equinox is in late September, all schools are back in session, and football season is in full swing! Stores should be prepping for comfort foods and cold-weather dishes as the weather outside starts to get a little cooler. Perennial fall favorites include soups, casseroles, hearty dishes and slow cooker meals. Don’t forget about Instant Pot recipes that are perfect for easy meals on those busy school nights. Speaking of school, Sean mentioned in the August Trending Now post that back to school is a big focus this time of year. Parents might already be running out of healthy ideas for lunch and after school snacks, so help them stay on track by keeping healthy kid-friendly snacks and ingredients well stocked. Sean also mentioned that pumpkin spice is back as early as the end of August. A lot of brands are including pumpkin spice flavoring in their products but even if you don’t have the latest pumpkin product at your store, you can still help you customers satisfy that craving…