I am often asked, “When I perform a Google search for my website, why isn’t my site at the top of the list of results?”
There are a number of factors that could be affecting the search rankings. I have found that the more populated the internet becomes and the more webmasters learn about search engine optimization (SEO), the more competition there is for those webmasters to get their websites at the top of the ranks.
When I design a new website, I make it a common practice to add alt tags to all images, a title tag to each page and use searchable html text whenever possible. Each of these helps with the search rankings, although they cover only the basics of SEO. I used to use Meta tags (keywords and descriptions), but I have heard search engines now ignore those, so why bother?
A thorough implementation of SEO to a website is time-consuming and because of the extra time and cost, I like to talk it over with the retailer before investing in that extra step. Sometimes, the website is easily found in Google without any further steps in SEO.
Although Google is the most popular, other search engines, such as Bing, Yahoo and Ask, are also very popular. This means in order to make the website more easily found on the Internet, it should be registered with each search engine. Once the site is registered, the search engine will “crawl” the Internet, looking for your website and will index it.
The more web presence your business has, the better. If you haven’t already, consider not only a website, but also social media and a registration with Google Places. When you have all these accounts, be sure to link them together. Just as it is said, “a cord of three strands is not easily broken”, a business that has linked multiple points of access on the Internet has a stronger presence and more search ability than one that has only one point of access.