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Graphic of Web Traffic painted on road that turns into an arrow pointing up in the horizon.

Customers won’t go if they don’t know about it.

Do you have a website? If so, how many of your customers know your domain name? You have lots of opportunities to let your customers know about your website, some not as typical as you would think.

Many stores will put a websites domain name on a weekly ad then expect the customers curiosity to make them go look. Customers EXPECT stores to have websites; the question is why should they look? Do you post your ads on Tuesday afternoon even though the prices take effect on Wednesday? Let your customers know they can get a sneak peak of your ad before your competition, ON YOUR AD.

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Does your website have coupons, recipes, shopping lists or cooking tutorials? Tell them ON YOUR AD. Maybe even add a graphic of a computer screen with your domain name on the screen to get some visual attention. Ask us to make a QR code for your ad. If anything customers will ask “what’s that?”

Examples:

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You say you don’t have an ad or share one with an ad group? We have ways to get around that… 1. Purse counter by check out stand. 2. Small sign at courtesy booth. 3. Sticker to put by your doors. 4. Post new ad reminders with a link on your social media sites. 5. And last but not least (my personal favorite) you know those sticks customers use to separate their items on the conveyer belt in the check out lane? PERFECT size for your stores domain name.

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Tell us in the comments how you get the word out about your website!

Why do I work at AWG? “It’s hard to find a native Kansan who doesn’t have family living in a small town community... and I am no exception. My family tree is full of farmers who have helped put food on our tables for over 100 years. So when I hear of a small town’s only grocery store closing down it hits home. Even though I now live in a big city, I like to know through my work I can help keep small independent grocery stores stay open for future generations to enjoy.” -Sharlyn

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