Your Facebook page is great for sharing helpful information with your community, but as a small business owner, you can get so much more out of it. It offers you the ability to show the personality of your store, your employees, and the community as a whole.
While a lot of your customers may be on social media to share what they had for lunch, most people want to be a part of a community and participate in the conversations that are happening online. Customers love to see the personal side of you and your business. Something as simple as sharing a picture of your employees having some fun on the job can create a personal connection with your customers.
You know what else your customers like? Free stuff. Stores that host regularly scheduled giveaways on their Facebook and Twitter pages get great participation, while increasing customer awareness online and through word-of-mouth.
Customers also love saving money, so they’ll also love learning about special pricing as they scroll through their Facebook page. Some stores highlight a few items from their weekly ads, while others create Facebook or Twitter only specials. Either way, the customer loves seeing some perks for following you on social media.
Your store is an integral part of the community and it’s important to highlight your involvement to help spread awareness. Whether it’s a buy local initiative through your Chamber of Commerce or a fundraiser for the local school or charity, spreading the word online can only help your cause. Not only will it help bring people into your store, but will demonstrate your commitment to the community.
Chances are you’re already doing a lot of these things. Snap a few pictures and email them to your digital marketing specialist so they can help you share the personal side of your business.