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Adobe Color CC

Adobe Kuler is now Adobe Color CC

Adobe introduced Kuler’s new name last month to better align the tool with the rest of the Creative Cloud family. In addition to saving your color themes to a URL, you can also save them to Creative Cloud Libraries, where themes can be shared among other designers. A mobile app is available for iPhone only but Adobe should be coming out with an app for Android also.

Some retailers I have designed for have an eye for color and design and they have been involved in the selection of color themes during the design phase of their website. I have suggested to them to use what at that time was called, “Kuler”. Although this tool helps you match up colors that look good together, the user still has control over fine-tuning the palette of colors.

Adobe Color CC mobile app allows you to use your camera viewfinder to detect colors in your surroundings and create a palette based on those colors. This would be helpful in a grocery store where there are certain colors more dominant than others. Because our web designers are not able to make a trip to many of our retailers’ stores, wouldn’t it be great if an employee in the store used the Adobe Color CC mobile app to scan the store’s interior space or signage to detect dominant colors, create a theme and email the theme to AWG’s web designers? The web designers could then develop a new website or website redesign, using the color theme that was chosen at store-level.

When you go to http://color.adobe.com you will see three tabs at the top, “Create, Explore and My Themes”. In the Explore tab, you will find a library of themes already created by other designers. The My Themes tab is exactly what the name implies; themes you have created and saved.

Using the Create tab to create a theme, first select a Color Rule. If you are not familiar with the terms or have never studied art theory, simply play around with each to see what best matches what you are looking for. There are circular-shaped interactive sliders on the color wheel and on the color swatches. Drag a slider around to change a color. Note all the colors in the theme will change at the same time.

After you have selected the colors you want, you can name your theme. The new theme will now appear under the MyThemes tab.

To watch a video tutorial, go to http://helpx.adobe.com/mobile-apps/how-to/adobe-color-get-started.html

Why do I work at AWG? I appreciate having the opportunity to use my creative and web development skills to assist our retailers in marketing their stores. AWG is a reputable company and the marketing department consists of a great team, working together in a fun environment. Plus I love to eat! I especially like trying new products.