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Text Me: A look into text messaging marketing

Wouldn’t it be great if you could know that your marketing message or special offer would be seen by nearly everyone you send it to? No need to worry about a mailer getting thrown in the trash without a glance, or an email not being opened or ending up in a spam folder… and that they’d most likely see the message immediately?

When you hear your phone beep or buzz with a text message, what’s your immediate reaction? You grab it right away? So do your customers. 95% of text messages are read within five minutes.

With text message marketing, you’re getting a list of customers who sign up because they WANT to hear from you via texts. It’s important to reward them with information and offers they’ll enjoy, because it’s not about you. It’s about them. And when they feel special, they’ll keep coming back to your store.

What to text

  • Customer Coupons: Make your subscribers feel special with text-only specials. They have to show the text at the register to receive the deal. This is perfect for getting rid of overstock. Plus, you can measure your results in real-time– we’ve seen larger than average basket sizes from customers when they redeem text specials.
  • Event Reminders: The more people that know about your event, the better! You can always throw in an added VIP incentive for text special subscribers to stop by the event.
  • Insider Information: Spread the news about a new shipment of local produce or a popular item.

Reaching your audience is always one of the biggest challenges in marketing, and text programs allow you direct access to customers who want to hear from you, while allowing you to track the success of your efforts. If you’re interested in adding a text program to your marketing arsenal, contact your digital marketing specialist for more information.

Why do I work at AWG? “I love being a part of a fun team that creates unique ways to help independent grocery stores grow their businesses. It combines a few of my favorite things: marketing, food, and fun. Who doesn’t want to talk about food all day?” -Jimmy