If you want to drive up sales in your store, you have to disrupt your customers’ shopping routines and get their attention at the moment of decision. Studies estimate you have roughly 3 seconds to make an impact. The best way to take advantage of that small window of time is shelf signage!
How do you get customers to try new products? How do you influence people to shop areas of the store they normally would not? Shelf signage is a good method because signs grab shoppers’ attention. Perpendicular placed signs break-up the monotony of the grocery aisle, which in turn breaks customers’ habitual buying patterns.
If a customer sees a sign for a product they have never tried but would like to try, they’re more likely to put this item in their cart because the sign grabbed their attention and brought this item top of mind. If the sign had not been there, the customer would be more likely to pass by and not notice.
Signs with pricing especially have stopping power because customers naturally compare prices of similar products. Especially millennials—a study by Santy showed that 85% of millennials will change brands based on price alone. Emphasizing price on shelf signage can appeal to shoppers’ thirst for discounts, even if the product isn’t on sale or less expensive than comparable products. Signs with price create the perception of value, which leads to more products bought and higher sales.
You can also use signage for targeted messaging, bringing your customers’ focus where you want it. For example, if you want your customers to start thinking about your holiday promotions, you can post “Coming Soon!” shelf signage a month before the holidays, which will entice customers to return to your store when that time comes.
In-store marketing is extremely effective if it’s done right. You can use shelf signage to appeal to your customers’ deal-seeking habits and increase store sales. To learn about in-store shelf signage programs, check out the AWG marketing free signage page or contact Michelle Turner.