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Putting your eggs in the Pinterest basket

Diversify. You’re told to do it with your finances, but did you know you also should diversify your social media strategy? Although every social media platform is not recommended for every retailer, Pinterest is a great one to consider.

The Basics

Think of Pinterest as a digital corkboard. It allows users to discover and save ideas from the web in a simple, visual way. Instead of printing out the idea or ripping it from the pages of a magazine, Pinterest users virtually “pin it” to their Pinterest boards.

Visual is important here, because the phrase, “a picture is worth 1,000 words” rings just as true in social media as it does in any other form of publishing. Visuals are processed 60,000 times faster in the brain than text, which allows Pinterest users to absorb a lot of information and ideas quickly. Simple is also an important aspect of the Pinterest platform. The website and mobile app are easy to use, which is why its user base is growing rapidly. It is already home to 70 million total users!

Pinterest as a business tool

Food brands already have seen great success on Pinterest. This is because recipes make up a large portion of the content shared on the site. In fact, the Food & Drink category is the most popular of all 36 categories.

Pinterest allows you to connect with a large audience, not just those that choose to follow you. Through pins, repins and a powerful search feature, your brand can reach many users with quality pins. Pinterest also houses a robust analytics tool that serves up data on your audience, including demographics and interests. The data covers the performance of your content, as well. Using this information can help you create fresh pins that drive extra traffic to your website.

The newest feature that Pinterest recently rolled out for businesses is Buyable Pins. This allows consumers to purchase products directly off of Pinterest. This feature is still in its infancy, but it will be exciting to see how it shapes the way consumers use the social media platform and shop moving forward.

Pinterest Tips for Retailers

You’ve created your business account, now what? Get started with these tips:

  1. Create useful board names and descriptions that are searchable and fun.
  2. When creating pins, make sure your links are relevant and working.
  3. Add the Follow button to your website
  4. Promote popular pins and boards across your other social media channels to build awareness.
  5. Pin regularly for a steady stream of content, but be careful not to overwhelm followers with too many pins at one time.

If you’d like more tips or need help setting up a Pinterest account, contact one of the Digital Marketing Specialist in the C3. If you want to see an example of a Pinterest account, check out Best Choice. These pins are also great for retailers to repin, because many of them feature AWG Brands products.

Why do I work at AWG? “I work with an amazing team that values creativity and innovation. I enjoy tackling new opportunities and challenges each day that, of course, always involve food!” -Cara