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Sliders: Grow Bigger & More Important

Photo sizes for digital marketing has grown dramatically. For older websites, photo size requirements were smaller, so some images must change or they will become blurry after enlarging. Not sure what I mean? Take a look:

photo_size_layoutWhy’s This Happening?
1. Retina screens: Even when 2 screens are the same size, the number of pixels increased in devices with retina screens for a more detailed image.

2. TV screens are used more for online viewing.

3. The pixel count for TV screens and desktop computers continues to increase.
4. Cameras on mobile phones take bigger and more detailed photos.

Why do responsive images need to be bigger when mobile screens are smaller?
One image needs to meet all requirements for all devices. While mobile screens are still smaller than desktop screens they could be viewed on a retina or tv screen.

What should your sliders be about?

Anything in your store that you want customers to know about:

  1. Community/Charity events: Food drives, employee athletes/heroic acts or awards, sponsored school events, fundraisers, holiday events, open house, apples for students, fund raising coupon books, hot dogs in the parking lot, farmers market
  2. Events: Truckload/Meat/Seafood/Tent/Sidewalk sale, spring plants
  3. History: People LOVE old photos and like to read about how you started.
  4. Services: Smoked meats, birthday cakes/cupcakes, store made products, food “to go” items, carpet cleaner/propane rentals, post office, atm, banking, gift cards, dry cleaning, catering, DVD rentals, cards, fax/copy machine, postage/food stamps, utility bill pay, dining area, motorized/carts for kids, nutrition, phone app, social media, text messages, email marketing, food samples, cooking classes, floral, local food, gas points, rewards card

Sliders are important, now more than ever. Why? They are BIG, and have movement, which catches your eye. They will be your stores first impression for new customers. People look up businesses online before they go visit. The message on your sliders needs to relate to their lifestyle and answer their questions. Some can be about seasonal events like tailgating and sledding, so they should change often. You have more than one slider to get your customers attention! I recommend 4 to 5 sliders per website. Change at least one slider every 1-2 months. Keep the message simple so it can be read before the slider changes, like driving past a bill board. A link can be added that goes to a landing page for more content. Send us images from your store with customers and employees doing something… even if it’s goofing off! The image should be around 1170 px wide x 500 px tall. If you send the image from your phone, use the largest setting possible. Do you send us content for social media, bag stuffers, special store events or signage? Ask your AWG contact to pass the content along to your website designer to make a slider for your website too! Even if your contact is in a different division and/or department.
Since sliders take up most of the area on your home page, they can really set the tone for your store’s website and reinforce your store brand. Sliders help a viewer decide where to go first on your website, so make it a good one.

Why do I work at AWG? “It’s hard to find a native Kansan who doesn’t have family living in a small town community... and I am no exception. My family tree is full of farmers who have helped put food on our tables for over 100 years. So when I hear of a small town’s only grocery store closing down it hits home. Even though I now live in a big city, I like to know through my work I can help keep small independent grocery stores stay open for future generations to enjoy.” -Sharlyn