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Example of pop up box to get customers to sign up for eClub.

Using a Modal Window or “Lightbox” to Grow Email List

When we built a new website for Warehouse Market’s 15 stores in the Tulsa area, they also asked for an email marketing program. In order to allow customers to sign up for the email distribution list, we included a promotional graphic and a signup form on the website. To make it more apparent and easy to sign up, we created a “lightbox” popup form. After the customer is on the website for a few seconds, they will see the form show up, giving them an opportunity to sign up before going any further. If they choose not to, they can close the popup and continue viewing the website. The popup won’t show up again for another 24 hours.

However, the customers seem to be ok with the popup. In fact, many must be using it. There were 600 customers who signed up for the email program within the first 3 weeks the website was up, and they have continued to collect approximately another 100 signups each week.

Why do I work at AWG? I appreciate having the opportunity to use my creative and web development skills to assist our retailers in marketing their stores. AWG is a reputable company and the marketing department consists of a great team, working together in a fun environment. Plus I love to eat! I especially like trying new products.

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