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Coffee with CART Recap (12/10): The Case for Mobile

Last week’s Coffee with CART covered exciting technology advancements like augmented reality or what some know as virtual reality. Although this technology may seem like it’s far off in the future, it’s closer than you think! These types of technologies can creep up on business owners focused on the day-to-day grind. This is often the case with mobile. If you haven’t embraced mobile yet, you need to now because your customers already have incorporated it into their daily lives.

According to a Deloitte study that was shared during Coffee with CART, 61 percent of American consumers use their smartphones while shopping and 18 percent of in-store payments are made with mobile phones. That in-store mobile payment number is already up 5 percent from last year and doesn’t even account for all of the payments made on mobile phones from online shopping, outside of stores. In addition, 48 percent of consumers check their phones around 25 times per day. These are numbers business owners cannot ignore.

So how can retailers take advantage of mobile marketing? Here’s a checklist of three easy initiatives to get you started:

  1. Make sure your store is online. Start with an up-to-date website that is mobile-friendly. It’s also important to have a social media This way customers can find important information, view ads, ask questions and interact with your store before they even step foot inside your doors.
  1. Start a text-message program. 95% of text messages are read within five minutes – that’s incredible ROI! Learn more about what to text and how to get started by clicking here.
  1. Email customers. Email marketing is a terrific way to send ads, coupons and other information to consumers. With smartphones, your customers can check their email inbox any time of the day with just a few clicks. Whether they are standing in line for coffee or checking out at your store, email is a successful way to reach them.

Want to read more about the technology that was discussed during Coffee with CART? Check out the Advancing Retail Tumblr page.

Why do I work at AWG? “I work with an amazing team that values creativity and innovation. I enjoy tackling new opportunities and challenges each day that, of course, always involve food!” -Cara