At the beginning of last year, I started a master’s program in Interactive Media through the University of Missouri’s Journalism School. Throughout 2015, I studied the basic theories of interpersonal and mass communications, took a deep dive into media ethics and law, and examined the impacts of traditional and emerging media on consumers. I wrapped up my first year of graduate school with a literature review covering the elements that deter and motivate consumers to adopt an idea or make a purchase based on their social media experiences. You can read my research paper by clicking this link: Literature Review – Cara Mahon 2015.
Throughout the next few years of my studies at MU, I will focus my efforts on the marketing effects of digital media and how retailers can leverage this evolving medium to increase brand awareness, action and sales.
If you have any questions or feedback, please send it my way. Thank you!