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Be Yourself: Post Attribution on Facebook

In one of his early blog posts, Jason explained the importance of not “laughing at your own jokes” by liking your own post on Facebook. Most Facebook page administrators will do this accidentally because they don’t realize that the post attribution is set to their fan page and not their personal profile. When Jason wrote about it, Facebook had just rolled out the option to easily toggle between your fan page and your personal profile within an individual post.

However, I’ve noticed a growing trend among several of the pages I manage. A page administrator from the store who isn’t very familiar with Facebook fan pages will like a post from the store’s page as the page. So, for example, Larson’s Piggly Wiggly might end up liking a post on the Larson’s Piggly Wiggly page. When the page administrator sees the post in his/her personal newsfeed (as opposed to on the fan page’s profile), they probably don’t realize that they aren’t liking it as their personal profile. They are liking it as the page.

Larson's Piggly Wiggly Facebook Post Liked by Larson's Piggly Wiggly
Of course this is a harmless mistake that won’t have any long-term negative effect on your page. However, it does make your page look less than professional and as Jason mentioned, it’s similar to the unspoken social stigma of laughing at your own jokes. As I’ve said, more often than not it isn’t intentional but your page fans won’t necessarily know that. At best, liking your own post can end up making your page look unprofessional. At worst it can even make the page come off as slightly arrogant. (“We think we’re so clever we even like our own posts!”)

Another concern with Facebook post attribution confusion is sharing a recent post to your fan page a few minutes, or even several hours, after the original post was published. I realize that some page owners are doing this on purpose and I’ll take this opportunity to urge you to stop. You might think that this is helping a particular post get more exposure, but it won’t increase the number of people who see the post by very much. Even worse, it could end up annoying your page fans because it’s possible that they already saw that post from your fan page and if you just share it again within hours of the original post, it will (again) end up making your page look unprofessional. Not only that, your page fans might start to feel like you’re spamming them with multiple posts about the same thing, and could end up unfollowing or even unliking your page.

So how does Facebook page attribution work? It’s actually very simple. If you are a page administrator for your store’s Facebook fan page, each post will have a drop-down menu that allows you to toggle in between your personal profile and your fan page(s).


Toggle Page Post Attribution
Similarly, sharing a post from your fan page to your personal account is only a matter of a few simple drop-down menus as well.

1. Select the “Share” option at the bottom of the post.


Sharing A Post On Facebook2. A pop-up window like this will appear and you can select multiple options from the drop-down menu in the upper-left corner.


Sharing a Post on Facebook as a Business Page
3. Select “Share on your own Timeline”


Facebook Post Sharing Options
4. The pop-up window will change slightly. You have the option to share the original post (with the written copy that’s included with the post) or not. Also, make sure your sharing settings are set to either “Public” or “Friends” so that other people can see the post and it will (hopefully) get more engagement because you shared it with your Facebook friends on your personal profile.


Sharing a Facebook Post Audience Options
The current Facebook algorithm will give an individual post a boost in visibility if it gets a like immediately after posting. I would definitely recommend that page administrators and employees who follow the store’s page to like their posts early and often. If you’re a page administrator, just make sure you’re liking it as yourself.

 

Why do I work at AWG? “I like working for a company that supports local, often times family-owned, businesses in everything they do in order to help them succeed and stay competitive. It’s great to interact with the stores on a daily basis and learn about their story and the communities they serve.” -Melanie