presentation on Reality

CreativeMornings on Reality


– with Stefan Mumaw

Movies are not real. We don’t go to the movies for reality. We go to feel, to be moved.

Think about products that are sold in stores. Does the product itself make a person excited? Most products themselves are boring. We must use creativity to make them more interesting, to make people feel. Dog food is boring. But add a dog with the dog food and you’ve got personality. Add a story around the dog and you are moved.

Making ads and websites is not what we’re here to do. We are here to make people feel. Mumaw says no one really cares about the product. They care about themselves and how they can benefit from the product.

To create emotion, Mumaw suggests:
1.    Putting human first, product second
2.    Construct a story
3.    Pursue empathy

Most people are driven by fear. How can we alleviate their fear?

Listen to Mumaw’s presentation.

Why do I work at AWG? I appreciate having the opportunity to use my creative and web development skills to assist our retailers in marketing their stores. AWG is a reputable company and the marketing department consists of a great team, working together in a fun environment. Plus I love to eat! I especially like trying new products.