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CreativeMornings on Creative Burnout

Creative Burnout

– with Megh Knappenberger

As creative people, we are often asked to make something out of nothing. But we are creative so we can do that, right? Yes, for a while, but anyone who is pouring out their creativity, especially if they do not take time to refuel, is going to eventually run out. They will begin experiencing burnout.

Love for creativity is like any other relationship. Falling in love is the easy part. Megh talked about how she had a close connection to creativity while studying design in college. I think many of us can relate to that. We are surrounded by our field of study, we hang out with students who are majoring in the same field, and we are at a stage in our life when we have a hunger to learn more and more so we can soon take on the world with our skills and talent. But then, the rest of life happens. We are soon distracted by other responsibilities, whether it is marriage, children, bills, buying a house, etc.

Take a moment to recharge. Don’t be so driven that you don’t take care of yourself. Tell yourself, “I am the most important tool in my job. The job will not get done well if I don’t take care of myself and allow myself some downtime to be refreshed”.

Listen to Megh’s presentation

Why do I work at AWG? I appreciate having the opportunity to use my creative and web development skills to assist our retailers in marketing their stores. AWG is a reputable company and the marketing department consists of a great team, working together in a fun environment. Plus I love to eat! I especially like trying new products.