Today, this post from My Edmonds News scrolled across my timeline asking why businesses “haven’t mastered text message marketing.” I was excited to read their theories. They lost me in the first few lines though:
Would you rather have a business send you a special offer or coupon:
– Through email – where you have to wade through 100 daily messages to find it and then print it off and bring in to redeem
-As a SMS text message (where you see it instantly and can redeem it simply by bringing in your mobile phone)?
If a store can scan a coupon from my text messages why can’t it scan a coupon from inside my email? This obvious bias quickly distracted me from the rest of the post in which they didn’t actually provide any answers. Lucky for you readers, I am here to share my thoughts on SMS marketing.
I like receiving coupons via text message. I feel like I often forget about things in my email. If I were to get a coupon from a restaurant right now (2:24 p.m.) I could guarantee a 100 percent conversion rate. That could just be because I am hungry. Or it could be because I look at my text inbox much more often than my email inbox.
One important detail that the post does mention are the regulations that surround SMS marketing. As a consumer I like to receiver text’s from brands I like because I have opted in. I know that I will want the texts that will soon be arriving. Also, I am comforted knowing that if the texts get to be too much I can end them simply by replying “stop.” If only everything were that simple.
Due to the ease of cancellation, I feel like brands are much more thoughtful with what they choose to text. I am on the list from a handful of brands, and I am happy with the texts I get. I think that stores could try and target coupons to specific customers just like they do with emails.