Random Post
Photo of person texting and drinking coffee.

Text me, maybe?

Today, this post from My Edmonds News scrolled across my timeline asking why businesses “haven’t mastered text message marketing.” I was excited to read their theories. They lost me in the first few lines though:

Quick quiz:
Would you rather have a business send you a special offer or coupon:
– Through email – where you have to wade through 100 daily messages to find it and then print it off and bring in to redeem
-As a SMS text message (where you see it instantly and can redeem it simply by bringing in your mobile phone)?

If a store can scan a coupon from my text messages why can’t it scan a coupon from inside my email? This obvious bias quickly distracted me from the rest of the post in which they didn’t actually provide any answers. Lucky for you readers, I am here to share my thoughts on SMS marketing.

I like receiving coupons via text message. I feel like I often forget about things in my email. If I were to get a coupon from a restaurant right now (2:24 p.m.) I could guarantee a 100 percent conversion rate. That could just be because I am hungry. Or it could be because I look at my text inbox much more often than my email inbox.

One important detail that the post does mention are the regulations that surround SMS marketing. As a consumer I like to receiver text’s from brands I like because I have opted in. I know that I will want the texts that will soon be arriving. Also, I am comforted knowing that if the texts get to be too much I can end them simply by replying “stop.” If only everything were that simple.

Due to the ease of cancellation, I feel like brands are much more thoughtful with what they choose to text. I am on the list from a handful of brands, and I am happy with the texts I get. I think that stores could try and target coupons to specific customers just like they do with emails.

Sean is a web specialist. He runs the email marketing program, helps in website design, manages social media accounts, and uploads weekly ads. In 2017, Sean started Grocer Podcast, a month show that intends to be another way to get information to retailers. Prior to joining AWG, Sean spent three years as a high school teacher. Sean is an avid cook, sports fan and Kansas Citian.