Video orientation

I try very hard to avoid being old. Some of you might think this is easy as I am not even 30 yet. However, in the the fast paced world of tech and social it can be quite hard. I enjoy picking up new trends and even when they might run counter to how I have done things in the past. I draw the line at vertical video.

Facebook is now showcasing vertical video in mobile news feeds. Since I know that most people are accessing Facebook on their mobile devices, this means that vertical video will gain even more acceptance. As much as it pains me, we might have already passed the vertical video event horizon. As a broadcast major I simply can’t bring myself to use vertical video. We don’t see in that perspective, so filming from the vertical perspective makes no sense. Snapchat’s rise in popularity and their embrace of vertical video has caused other social media platforms to embrace it as well.

I will grudgingly admit that you should bow to social convention when using Snapchat and go with vertical video. I think it creates a lesser product, but it is what your audience is expecting on that platform.

The battle over video orientation may be over. However, this is the hill on which I have chosen to die. Soon you will be able to use all the “Old guy yells at cloud” and “Get off my lawn” memes on me. With all that being said, I promise your content will be better if you simply rotate your phone and film horizontally. Your audience will not mind turning their phones either. Trust me they can handle it.

Sean is a web specialist. He runs the email marketing program, helps in website design, manages social media accounts, and uploads weekly ads. In 2017, Sean started Grocer Podcast, a month show that intends to be another way to get information to retailers. Prior to joining AWG, Sean spent three years as a high school teacher. Sean is an avid cook, sports fan and Kansas Citian.