AWG Brands connect with today’s digitally-savvy consumers through a robust online presence. Each brand boasts its own website complete with ever-changing content including recipes, customer support, and a social media hub. The brands also engage with consumers though fun online giveaways that our marketing department creates and the AWG Brands Department supports financially, making it free for member retailers to utilize. If you’re not sharing these promotions with your customers, this is the perfect year to start!
The first promotion of the year, the Best Choice 10 Days of Pizza, starts next week. This fun promotion is a way for Best Choice to introduce its new line of rising and thin crust pizzas to the public – this engages customers online (which increases brand awareness) and drives sales in stores.
The promotion runs January 22-31. During this time, social media followers will have the chance to win free pizza certificates by entering through a giveaway form posted on the Best Choice social media pages (Facebook, Twitter, Instagram, Pinterest) and website. Participants can enter once per day each of the 10 days. At the end of the promotion, Best Choice will select 10 people to win 3 free pizzas each. A grand-prize winner will win free pizza certificates for the entire line.
Why do retailers need to know about this? New pizza graphics will be posted on the Best Choice Facebook page each day of the promotion – if your store carries these pizzas, please share the graphics and encourage your customers to enter for a chance to win! This is a free way to bring about awareness of this new product line to your customers and a chance to reward them. Also, if you see one of the pizza certificates redeemed at your store, you’ll want to follow the instruction on the certificate, so you can be reimbursed by AWG Brands – it’s important for store employees to be aware of these promotions just as much as customers.
We have a lineup of promotions like this scheduled for the entire year! The promotions will rotate among each AWG Brand. Stay tuned on this blog and to the AWG Marketing/Advertising weekly email newsletters to stay up-to-date on upcoming promotions. If you have questions or need to be added to the distribution list, please contact Cara Mahon.
Also, check out www.awgbrands.com. Promotions, new recipe videos and other content are posted on this site for member retailers to download and use on their own social media and websites. This site is a great resource to check back to often.