Always Save brand Chocolate Lover's Month Giveaway graphic

AWG Brands Promotions of the Month: February Edition

Last month, I wrote about AWG Brands’ digital promotions initiatives and how these contests, giveaways, coupons and other content engages your customers and increases foot traffic in stores. The 10 Days of Pizza promotion has been successful in kicking off the year and accomplishing these goals.

Now it’s time to look at what’s on tap for February! Always Save is the lucky brand to host a giveaway this month. February is National Chocolate Lover’s Month, so of course, we’re celebrating all things chocolate! Customers can enter to win a chocolate-themed product prize pack online through this link: February 1-24. Always Save will announce the winner on February 27. Look at the Always Save Facebook page and website for graphics and content retailers can share on their own pages to promote this giveaway and encourage their own customers to win.


Looking for more content for your stores’ social media and websites? Here are some ideas:

  • Best Choice produces a monthly recipe video. This month is Valentine’s Day-themed featuring a fun recipe for Heart Cupcakes. You can find supporting information for the video here. If you have an online loyalty program like ProLogic or Loyalty Lane, Best Choice has also automatically placed four digital coupons on those platforms for your customers that correspond with products in the video. Be sure to promote those coupons also! If you’re not on one of these programs, but would like to be, click here to learn more and contact Chris Higgs.
  • On the first of each month, Best Choice also posts a new Recipe of the Month. These recipes come from the Best Choice calendar and February’s recipe features Chocolate Crescents. Check out on February 1 to share this recipe.
  • Our Clearly Organic nutritionist is posting new recipe blog posts weekly. Click here to see them.

If you’re ever looking for more content, please visit This is a resource specifically updated for AWG member retailers to utilize. You can also share content directly from the consumer-facing sites:

If you have any questions about this content, please feel free to shoot me an email.

Why do I work at AWG? “I work with an amazing team that values creativity and innovation. I enjoy tackling new opportunities and challenges each day that, of course, always involve food!” -Cara