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In the grocery industry, the week of the biggest game in the NFL season is a HUGE week for retailers. Second only behind Thanksgiving in terms of a “food holiday,” this week has, in essence, become another holiday week in the grocery world.
From an advertising perspective, we like to take a look at the competitive landscape and see what other retailers are doing both within AWG and throughout the country. This gives us a chance to see what retailers are pushing and also how they are flexing their creative muscles.
As someone who pays close attention to branding intensely, it’s a very interesting case study. As you can see, many retailers go all out for the big game ad. There are a lot of ways to show off the top items and creativity can run wild. What sets some retailers apart is how they show similar items in new and different ways. It’s important to remember that enticing customers to open an ad is important aspect of weekly grocery ads. Retailers should not take it lightly.
This year, we will regularly do these snapshots to get a competitive landscape during holiday weeks, which are essential to our retailers.