AWG Brands continuously evolves its digital strategy to include fun, online promotions that are free for member retailers to utilize. These result in increased customer engagements online and in-stores.
The most recent promotion hosted online by Best Choice was the “10 Days of Pizza”, which took place in January. Through this promotion, Best Choice introduced its new line of rising and thin crust frozen pizzas to its online customer base. Best Choice social media followers had the chance to win free pizza certificates by entering on an online form. Participants could enter once per day each of the 10 days. After the 10 days were complete, Best Choice rewarded 10 customers with 3 free pizza certificates each and a grand-prize winner won 10 free pizza certificates for the entire line.
Each day, social media posts also introduced a new flavor of the pizza line (10 total) and shared the giveaway link for customers to enter. A blog post also accompanied the social posts. Besides the cost of the pizza certificates, the budget for this promotion was low and completely covered by AWG Brands. The campaign’s successful online engagement was strictly gained through word-of-mouth social sharing and partner marketing with retailers – no advertising dollars were spent.
Despite the small budget, the Best Choice pizza Facebook posts reached 58,680 people organically throughout the 10 days. (This does not include the reach after the post had been shared). The giveaway received more than 6,000 entrants and 1,782 people engaged with the Facebook posts. Many AWG Member Retailers extend the reach even further by sharing posts on Facebook, Twitter and Instagram.
AWG Brands will continue these promotions each month. If you haven’t “Liked” or started following each of the AWG Brands on social media, please do! You can find social links on each of the brands’ websites:
If you have questions, ideas or suggestions regarding the AWG Brands digital promotions, please contact me.