AWG is working with Fresh EBT to help retailers connect with SNAP shoppers and capture a higher share of EBT spend.
We know that EBT recipients are an important segment for many of our members. Nationwide, the SNAP program supports over $70B in grocery purchases, with shoppers spending tens of billions of dollars more outside of the program for food at home.
Fresh EBT is a smartphone app that makes it easier for EBT recipients to manage and use their benefits. Over 800,000 people across the country have downloaded the app since it was released in early 2016. Through Fresh EBT users are able budget their benefits, organize shopping trips, and find valuable grocery content.
For retailers, Fresh EBT provides direct access to EBT recipients while they are planning and conducting their grocery shopping. Retailers can advertise weekly specials, create sponsored recipes, or simply introduce themselves or share store news. Ads can be targeted by location, as well as shopping history or time of month. Through Fresh EBT, retailers can stay top of mind for EBT recipients.
Fresh EBT also offers additional services, including loyalty programs, analytics, and additional interactions on the app (like promoting your store within the map view). If you are interested, we can connect you directly to Fresh EBT to learn more about those services.
Please reach out to Sean Kosednar today to learn more about advertising on Fresh EBT and to review pricing information.