I’m back with another KCDMA Boot Camp recap. One of the sessions was hosted by Corey Morris, VP of Marketing for digital marketing agency Voltage.
The lines between paid, owned and earned media, along with who owns each of these areas continues to blur. Instead of trying to keep roles and job duties in silos, Morris presented on how to integrate digital marketing initiatives in order to unify your workforce and more seamlessly meet your goals.
Luckily, Morris summed up his entire discussion in a blog post for us! Check it out here: http://bit.ly/KCDMA2017