We try our best to minimize the cost of our website services to fit a small independent grocer’s budget, offering very competitive prices, but there are some things we can’t see cutting corners on. The truth is a good website is an expensive investment. The initial price tag covers only the build of the site. After the site is built, it is necessary to maintain the website with ongoing costs.
I’m going to briefly explain the components we include in the websites we build and maintain.
We help select a domain name that is a good fit for your store and something that is easy for customers to type in on the Internet. This includes checking to see if the domain name is available. If it is not available, we check on additional choices until we find one you are happy with. We then register the domain name and renew it each year.
Design and Development
Building a website requires the expertise of a web designer, web developer and a copywriter. In many cases one person is trained and experienced in fulfilling each of these roles. Using content strategy, we publish information on the website we have discovered is important to your audience.
Behind the scenes of a website can be many data-driven pieces and third-party extensions. Examples include locator maps, targeted advertising, and customer rewards programs.
Multiple Devices and Screen Sizes
With the growing number of people viewing websites on mobile devices, we consider good design, readability, hierarchy of content, and site speed on all devices used.
Search Engine Optimization (SEO)
Good SEO includes updating content to keep up with search engine algorithms. Everyone wants their website to be at the top spot on a Google search. Just like in any competition it is a constant battle to get there and stay there. When running a race, you may run fast enough to take the lead, but if you relax and slow down, you can easily be passed, putting you further back in the pack.
The Americans with Disabilities Act was passed in 1990 to prohibit discrimination against people with disabilities. It was more than a decade later when web developers were asked to begin building ADA-compliant websites. Now, in 2017, we are not only asked, but are required to make sure our websites meet ADA requirements, making them accessible for everyone.
When the movie, “Net”, came out in 1995, it seemed to be a far-fetched fictional film. It is about a computer systems analyst who has her identity stolen. Now we all know that data breaches and identity thefts are a reality. A website that passes sensitive data such as credit card information and social security numbers definitely needs to be secure. I feel that even websites that collect a customer’s name, email address and phone number need to be secure from hackers. Internet browsers are now warning people when they are viewing a non-secure website, before they input any personal information.
Read more about security in the blog post, SSL Certificate = Secure Connection.
Before launching a website, we test the functionality and user experience and ask for feedback from the party we are providing the website for.
We analyze traffic on your website so we can make informed decisions on how to improve the site. Google Analytics gives us the capability to generate reports on your website traffic data. Those reports are available to the retailers we manage websites for, along with assistance in reading the reports.
Read more about Google Analytics in the blog post, How to Read Your Monthly Analytic Report.