Can you believe 2018 is right around the corner?! If you haven’t evaluated your digital content strategy for the new year, it’s not too late! Each month of 2017, I shared blog posts similar to this one that provides content for AWG retailers to use on digital channels including social media, websites, email and more. If you haven’t taken advantage of this content in the past, the new year is a great time to implement it. If you have used this content, rest assured; I will continue publishing these posts each month. By reading these, you’ll find marketing content ideas, promotions and digital coupons.
The best part: all of this content is free for AWG retailers to use. If you have any questions, please contact your AWG Marketing professional in the C3 or me at firstname.lastname@example.org. I look forward to helping you promote AWG Brands through digital marketing to increase sales. Below is the content that you can share starting January 1, 2018:
Superior Selections Ice Cream Giveaway
Join Superior Selections in celebrating its new ice cream line of 12 fun flavors! On January 12, Superior Selections will give away free ice cream coupons to 12 lucky winners who visit the Superior Selections Facebook page and comment on the brand’s ice cream post. The winners will randomly be selected.
Best Choice Recipe of the Month
Each month, Best Choice publishes the Recipe of the Month online – this recipe can also be found in the 2018 Best Choice Calendar. January’s recipe is Mandarin Orange Rice & Shrimp Lettuce Wraps: https://bestchoicebrand.com/news/mandarin-orange-rice-shrimp-lettuce-wraps/.
Best Choice New Recipe Video
Best Choice regularly produces professional-grade recipe videos. January’s recipe video is for Chicken Burrito Lunch Bowls. The video goes live on the Best Choice website January 1 and can be accessed through this link: https://bestchoicebrand.com/news/recipe-video-chicken-burrito-lunch-bowls/. It is also viewable on YouTube: https://youtu.be/1uANlDbQKyQ. Retailers are encouraged to either share these links, or share the video natively through the original files, which can be found here: http://bit.ly/2BMRjSh
There are 3 digital coupons available for Events 1 and 2. These coupons include:
- $1 off ONE (1) Best Choice 34.5oz Ground Coffee (varieties include: Supreme, Columbian, Breakfast Blend and Decaf) (IGA is 33oz Coffee)
- $.50 off ONE (1) Best Choice 24oz Spaghetti Sauce (select varieties)
- $.50 off ONE (1) Best Choice 64oz juice & juice cocktails
These offers will go live January 1 and expire February 19. Consumers can access these coupons through a store’s loyalty program. If a store does not have a loyalty program, but is interested in having one, they can contact Chris Higgs for set up.
Email Club Birthday Coupon
For 2018, Best Choice will continue to send birthday emails to consumers who are in the Best Choice Insiders email club. The “Insiders” who have birthdays in January will receive a coupon for $3 off any Best Choice product from January 1 – March 31. Here is the look of the 2018 coupon:
Consumers can sign up to be a Best Choice Insider here: http://bestchoicebrand.hostedlandingpages.com/NewsletterOptIn/