The Power of Clear Intentions – Daniel Miyares
Miyares works for Hallmark Cards during the day but he is also an award winning picture book author and illustrator.
As Miyares accepted guidance from experts during the writing and illustrating of his first book, he realized a lot of decisions were made for him. He did not want to replicate that the next time. After his first book, he saw a lack of intention in his process and in his career goals.
In his children’s books, he had to write them for the child; not for the consumer who may be the parent or grandparent or family friend. He asked himself the question, “What is going to relate to a child?” Not all his book reviews were favorable, but that did not stop him from creating for the young person the books are intended for. He knew he needed to have a clear intention about why he was doing what he was doing.
In the grocery industry we can ask, “How can we relate to our customers? What do our customers want?” It’s about what they want; not what we think they want. And we should be intentional about delivering to them.
You can view the presentation in its entirety at https://creativemornings.com/talks/daniel-miyares/1.