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Purpose: Stand Out in a Crowded Market

Millennial shoppers will soon be the biggest purchasing group in the United States and are estimated to spend $600 billion each year. So, what does this mean to you? The marketing landscape is changing and you will now need to focus on the needs of the millennial generation. What do millennials want in a company? In a recent study they found that 81% of millennials expect companies to make a public commitment to charitable causes and citizenship. Traditionally consumers just “wanted” companies to incorporate social good into their business model but have come to expect it in recent years. In fact, 90% of Americans say they are more likely to trust and stay loyal to stores that actively try and make a difference. Now more than ever it is important to portray and actively pursue a socially responsible image. Studies have also shown that 88% of consumers would buy a product with a social or environmental benefit and an astounding 84% would tell friends and family about the companies cause. Turning your customers into your personal marketeers. Along those same lines a Cone Communications survey found that 87% of consumers are more likely to purchase a product if the company supports a cause they care about. Factoring all of this in it would be safe to say stores would greatly benefit from making their values known to potential consumers, employees and investors.

Want to get started on shaping your public image and giving back to good causes, look no further. AWG has a partner that’s in the business of supporting worthy causes. LottoLove is making charitable giving part of everyday gifting. This is the first ever scratcher ticket where everyone’s a winner and the winning prize is a charitable gift that is donated to someone in need. LottoLove has partnered with four Charity Partners who are on the ground delivering aid and support to people around the world!

Here’s how LottoLove works:

  1. Customer buys a LottoLove scratch off card
  2. LottoLove donates to the respective charitable partner
  3. Customer gifts the scratch off card to someone
  4. The recipient plays the scratch off game to discover what was donated in their honor
  5. It’s a win-win!

The cards are designed to fit in an A2 envelope and come with a greeting card, making it easy for gifting. The winning charitable prizes are variations of literacy tools, nutritious meals, solar energy or clean water. By offering LottoLove to your customers you are able to align your store with a variety of charitable missions. Your customers are able to do good alongside their favorite Grocer. Including LottoLove in your lineup of products is only additive and puts part of your corporate social responsibility in front of your community. LottoLove is a social good product that makes everyone involved a winner!


For more information about LottoLove and how to start giving back in a fun, interactive way please contact me.

[email protected] or 913-288-1673


Post edited by Laura Beck founder of LottoLove.

Survey information provided via mashable, Multichannel Merchant & Lexington Law

I grew up in a small town in Northern Missouri that if you blinked while driving through you’d miss it. After high school I attended Northwest Missouri State University (OABAAB) where I graduated with a degree in Marketing & Management. Outside of work I enjoy all Kansas City sports teams (even though the Chiefs constantly break my heart) and going to any concert in KC area worth listening to. I also enjoy the outdoors, my animals, and spending time with my family.