We write about video a lot on this blog. Sean regularly posts about video creation tools and best practices. While I, on the other hand, usually include the importance of video content in my posts about Facebook algorithm changes and social media content strategies. But what if you don’t have the tools and expertise to create a professional video for your store? Not to worry! Facebook now offers several different options to help you create your own video with static images!
The simplest option (also the only one that doesn’t require you to pay for an ad or a boost) is to create a slideshow in a Facebook post. It will display the images in order just like a slideshow, but it will post like a video and therefore will be given higher priority in the algorithm. You can post up to 10 images per slide show. Plus you have the option to have a fade transition in between slides and you can choose the length of time the slides appear (0.5-5 seconds).
If you’re looking for something more personalized and dynamic, the Video Creation Kit offers different templates depending on your overall goal. For example, they offer you templates to promote a product, drive product discovery and sell multiple products in one video. Within each template, you can choose to add backgrounds, logos or text overlays.
Here is an example from Greer’s, a family-owned chain in the Gulf Coast. They recently promoted their online shopping platform with a fun freebie given to every customer who made an online order.
You can only use the Video Creation Kit in Facebook Ads Manager. Click here to read the step-by-step instructions about how to create a video with this tool.
If you don’t have the time to use the Video Creation Kit, Facebook also offers the option to animate a current post when you pay to boost it. All you have to do is click the “Boost Post” button in the lower-right corner of your post, click the “Animate Post” button in the upper-left corner of the boost post pop-up window, and then boost your post as you normally would.
Take a look at another example from Greer’s. Just a few pictures from inside the store and you have a video! Just make sure your caption for the post is short because you don’t have a lot of space for text. If it’s too long, the animation tool will cut off the text.
Like all Facebook advertising, the images you use for the Video Creation Kit and the animate post option have to pass the text-to-image ratio in order to be approved for a boost or a sponsored ad. You can check your images with this tool.
Try one of these tools on your next Facebook post and see how well it performs compared to your text/link/image posts!