It’s time for our second installment of Trending Now! I’ll make this quick before something else takes the place of these items currently taking the internet by storm. I spend too much time on social media and follow a ton of food accounts, so I guess that’s not such a bad thing after all! Here’s what I’ve noticed lately:
Rumors: Word is spreading that grocery ecommerce isn’t taking off as fast as expected and stores aren’t making as much as they had hoped. I have lots of thoughts about this. At the VMC show last week, a member said to me, “I know online shopping isn’t going away, this is a long-term play,” and he’s right. It’s definitely not a silver bullet to save a struggling store and it takes a lot of effort on the part of the store to make it successful. It’s not a “if-you-build-it-they-will-come” scenario. You have to let the right people know about it, entice them to try it, and then you have to impress the heck out of them to keep them coming back. It may not be for everybody, but the number of people using ecommerce for groceries keeps growing each year and you certainly don’t want to lose those customers to other options.
Soup: It’s winter and it’s been a cold snowy one here in the midwest. Naturally, soup recipes have been popping up all over the internet and social media since the fall. I realized something a few weeks ago when I was craving soup for lunch… outside of Panera, it’s kind of hard to find many restaurants with soup. So when people want soup for a meal, there’s a decent chance they’ll make it at home. Good news for you, grocer! Speaking of…
The Stew: It’s a simple spiced-chickpea stew with coconut and tumeric that’s taken Instagram by storm in the last few months. First published by Alison Roman in the New York Times, it went viral on Instagram because it’s easy, looks pretty, and everyone else was doing it. Turns out millennials aren’t eating out all the time now and we’ve taken to cooking at home with our growing families. I’ll be writing a full blog post with deeper insight into this soon, but first, I’m going to make a spiced-chickpea stew with coconut and tumeric.
What’d we learn this month? 1) Tell your customers about new programs and products you’re offering. If they don’t know about it, how can they try it? 2) Share easy-to-make seasonal recipes on your website and social media channels – your customers want it!