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Lots of Dads use Pinterest

I know! Right?

Since about 2012 I have loved Pinterest. I like the layout, the search bar, I especially like how each image has a different background color while it’s loading. But this is all typical since I am female AND a designer who loves color.

While minding my own business at WordCamp 2019, I couldn’t believe my ears when I heard about how Dad’s use Pinterest Now! Later on, what goes through my mind is – “this makes sense, after all, today there are lots more Dad’s who are responsible for getting their kids ready for the day.”

Dads on Pinterest make high salaries. 82% find new products on Pinterest, and 45% make over $100,000 per year while raising kids.

Dads on Pinterest truly want to know… they search 50% more than the average user.

“Home” is the biggest category for Dads on Pinterest. They are looking for indoor and outdoor projects that are fun for the family. Some popular food related search terms Dads use on Pinterest are: Kitchen Appliances, Bar Ideas, fire pits, Outdoor kitchens and Patios.

Dads on Pinterest are also into healthy eating. Big time. Some search terms are:  3 Ingredient Recipes, Air Fryers, Easy Dinner Recipes For Family, Easy Meals, Easy Snacks, Finger Food, Freezer Meals, Healthy Snacks On The Go, Instant Pot, Meal Prep For The Week For Beginners, Time Saving Meal Prep Techniques, and Weeknight Friendly Meals.

A retail member might find that now could be a good time to sign up for Pinterest. If you’re all ready on Pinterest, explore more ways to communicate with your male customers. Some social marketers think it’s often much easier to generate traffic on Pinterest than any other social media platforms.

Why do I work at AWG? “It’s hard to find a native Kansan who doesn’t have family living in a small town community... and I am no exception. My family tree is full of farmers who have helped put food on our tables for over 100 years. So when I hear of a small town’s only grocery store closing down it hits home. Even though I now live in a big city, I like to know through my work I can help keep small independent grocery stores stay open for future generations to enjoy.” -Sharlyn