AWG Brands Promotional Content for September

Happy National Family Meals Month. This month focuses on meals to eat as a family across our  AWG Brands. Below is the digital content for your website, social media platforms, emails and more to promote AWG Private Brands. Please note the AWG Brands Digital Playbook for Retailers has moved from Google Drive to This change will help make the Playbook more accessible than Google Drive.

Best Choice Video of the Month

September’s Video of the Month is called Sheet Pan Chicken Fajitas. This video features our new product, Chicken Fajita Meat. Other products featured are Best Choice refried beans, fajita seasoning, flour tortilla and aluminum foil. You can share this short video from the Best Choice website, YouTube, or using the native files found here.

Best Choice Recipe of the Month

September’s Recipe of the Month from the Best Choice Calendar is Pull Apart Pizza Boats.  This recipe showcases the following Best Choice products: whole wheat flour, dried oregano, Italian seasoning, shredded mozzarella cheese, butter, olive oil, salt, sugar and active dry yeast. The recipe can be shared from the Best Choice website or the from the Best Choice social media sites, like FacebookTwitterInstagram or Pinterest. The native files can be found here.

Dietitian Content

AWG Brands Dietitian, Rebecca Mueller, has new blog posts about benefits of mushrooms and cooking with coffee. This month’s recipes include chicken tenders and garlic butter mushrooms.  Recipes will be posted on the second and fourth Monday of the month on the Dietitian’s Corner.  Lifestyle blog posts are posted on the 1st and the 15th of the month.

AWG Brands Digital Playbook for Retailers

The AWG Brands Digital Playbook for Retailers has moved! You will find the playbook at  The playbook is a digital resource guide about AWG Brands. It includes information about all the AWG Brands, content for your digital platforms and information about programs such as Save-A-Label and Hometown Program. If you have questions, please contact Morgane Freeman.

Family Meals Month

September is Family Meals Month. This is an initiative by the FMI to raise awareness of the benefits of frequent family meals. The goal of the month is to encourage families to share one meal a week at the dinner table. In honor of this month, each Friday our brands will feature a new recipe on social media and the brand’s website along with a printable recipe card.

Digital Coupons

September’s digital coupons can be found here. Consumers can access these coupons through a store’s loyalty program. If your store does not have a loyalty program but is interested in setting one up, please contact Chris Higgs to get started.

If a retailer is not on the AWG Brands preferred Loyalty Lane platform but wants to display these coupons for their customers on their coupon platform, they will need to send these coupons to their platform provider. Reporting for reimbursement from the provider should be sent to AWG Brands, who will act as the clearinghouse for the digital coupon value only. AWG Brands will not pay clip rates since these vary from provider to provider, and AWG’s partner providers do not charge clip rates. The digital coupons will be updated each month in this folder going forward.

Birthday Coupon

Each month, Best Choice also shares a birthday coupon with its email subscribers. Directions on how to receive reimbursement through American Coupon Services for the birthday coupons are located on the coupon itself. Please contact Morgane Freeman if you have any questions.

All of the above content is loaded into Sendible for AWG members to easily share on their social media platforms. Find out more about the Sendible Content Library here.

Why do I work at AWG? “I’ve always wanted to work for a company where I can mix my skills in marketing with my love for food.” -Morgane