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Trending Now: August

As summer draws to a close, it’s time for back-to-school. Back-to-school content spans numerous categories. Stores should obviously carry a selection of school supplies. Also think about school lunch staples, and anything that can be easily prepared for lunches. More than ever parents are wanting to make sure their kids have healthy options, so make sure to make those easy to find. Back-to-school doesn’t stop at lunch, however. Smart retailers will feature quick and easy breakfast options as well. The arrival of school means extracurricular activities. Families are starting to have to rush dinner again. Make things easy for them, by providing prepared foods, or meal kits. Anything that will make getting dinner on the table easier will be welcomed this time of year.

The end of August means Labor Day Weekend. Obviously, you need to be promoting grilling favorites. Don’t forget about charcoal or propane either. If you have a propane program this would be a great time to get the word out. You can’t have hot dogs and hamburgers without buns and condiments. Make things easy on shoppers by grouping these things near each other and watch baskets grow.

Starbucks has taught us it’s never too early for pumpkin spice. Get in the game by having pumpkin spiced baked goods ready in the bakery. It seems crazy in August, but people will be clamoring. Getting these fall flavors ready now, will make sure your store in top of mind come September and October.

Sean is a web specialist. He runs the email marketing program, helps in website design, manages social media accounts, and uploads weekly ads. In 2017, Sean started Grocer Podcast, a month show that intends to be another way to get information to retailers. Prior to joining AWG, Sean spent three years as a high school teacher. Sean is an avid cook, sports fan and Kansas Citian.