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AWG Brands Digital Promotions: February Edition

The shorter month of the year brings tons of excitement this February. Whether it’s the Big Game, award shows or Valentine’s Day, there something to look forward to this month.  Below is the digital content created to share with your customers on your website, social media platforms, emails and more to promote AWG Private Brands. Best Choice Recipe of the Month The February Recipe of the Month from the Best Choice Calendar is for Matcha Shortbread Cookies. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Best Choice Recipe Video The February recipe video is for Rotini Tuna Bake. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Digital Coupons February digital coupons can be found here. Consumers can access these coupons through a store’s loyalty program. If your store does not have a loyalty program, but is interested in setting one up, please contact Chris Higgs to get started. If a retailer is not on the AWG Brands preferred Loyalty Lane…

How Amazon’s Update Impacts Your Email Marketing Strategy

This past December, Amazon announced a variety of new features to its very popular product, Amazon Echo Speakers. Currently, the voice assistant, Alexa, can play your favorite song, play your podcast, make phone calls, order items from Amazon and more. Now your Amazon Echo Speakers can read your emails. According to CNBC, this feature is being tested in the United States and only supports email address from Gmail, Outlook.com, Hotmail and Live.com. This type of access will allow consumers quick access to their emails without actually looking at their phone, laptop, or tablet etc. Why should you care? Think of this update as your email being transformed into an audiobook or a podcast. Visual items like images, formatting and even emojis are completely out of the picture (no pun intended). Which leaves just the context to stand out among several emails.  The ultimate goal is for the recipient to keep reading. The next best thing would be to at least have the recipient save it for later. How to Succeed To accomplish this, focus on your subject line. A captivating…