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AWG Brands Promotional Content for December

This December, AWG Brands is highlighting its products all month long on our digital pages. Use this digital content for your website, social media platforms, emails and more to promote AWG Private Brands. Please note the AWG Brands Digital Playbook for Retailers has moved from Google Drive to box.com. This change will help make the Playbook more accessible than Google Drive. Best Choice Video of the Month December’s Video of the Month is Gift Giving Infused Olive Oil. This video features our Extra Virgin Olive Oil, and lime juice. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Best Choice Recipe of the Month December’s Recipe of the Month from the Best Choice Calendar is Yummy Chocolate Peanut Butter Truffles.  This recipe showcases the following Best Choice products: butter, light brown sugar, dry roasted peanuts, dark chocolate baking chips, and peanut butter. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Dietitian Content…

Thanksgiving Pie Four Ways
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AWG Brands Promotional Content for November

With Thanksgiving just a few weeks away, November is all about food and family. Below is the digital content for your website, social media platforms, emails and more to promote AWG Private Brands. Please note the AWG Brands Digital Playbook for Retailers has moved from Google Drive to box.com. This change will help make the Playbook more accessible than Google Drive. Best Choice Video of the Month November’s Video of the Month is Thanksgiving Pie Four Ways. This video features pie crust, whipped topping, apple filling, cherry filling, pumpkin puree, yams and other Best Choice spices. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Best Choice Recipe of the Month November’s Recipe of the Month from the Best Choice Calendar is Vegetable Pot Pie.  This recipe showcases the following Best Choice products: flour, milk, egg, butter, and spices. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Dietitian Content AWG Brands Dietitian,…

Woman in front of computer

Staying Productive During Peak Season

Holiday shopping and end of year reporting always equal a busy schedule. How do you balance? Managing your workflow and maintaining your sanity might be pretty difficult during this time of year. Below are a few tips to best stay productive during a busy season. Workflow Joggling daily responsibilities while managing additional tasks during an increasingly busy season can be challenging. To stay productive consider the following tips: Try the Big Three Create a list of only three things that will move your business forward, focus on the task that generates funds or any major projects on deck. Cutting your to-do list in half can ease your mental health and help you actually focus on the most important tasks. Your Big Three list can be a simple handwritten list or a savvy computer-based list.  Complete the most challenging tasks first That’s right, no procrastination allowed here. By completing the more challenging task first, your brain will be more alert. Consider scheduling meetings after lunch to guarantee your work is complete before attending any meetings. Take Breaks Though it is tempting…

AWG Brands Promotional Content for October Newsletter

From chili to pasta to pumpkin everything, October is warmly welcoming seasonal foods. Below is the digital content for your website, social media platforms, emails and more to promote AWG Private Brands. Please note the AWG Brands Digital Playbook for Retailers has moved from Google Drive to box.com. This change will help make the Playbook more accessible than Google Drive. Best Choice Video of the Month October is National Pizza Month. Our October’s Video of the Month is Halloween Mini Pizzas. This video features deli-style mozzarella cheese, shredded mozzarella cheese, pizza sauce and olives. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Best Choice Recipe of the Month October is National Pasta Month. Our October’s Recipe of the Month from the Best Choice Calendar is Grammie’s Irene Surprise Meatball.  This recipe showcases the following Best Choice products: sharp cheddar cheese, plain bread crumbs, egg, milk, lemon juice, salt, and olives. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest.…

MASS Recap

Recently, I attended MASS (Marketing Analytics Strategy Summit) conference.  A large number of marketers gathered to discuss analytics, data-driven marketing and all the techniques associated with the topic.  The all-day event left me with plenty of useful information. Between the nine sessions on various topics, here are the highlights. Data-Driven Basics CEO and Co-Founder, Matt Hertig from Alight Analytics led the discussion on Solving the Marketing Analytics.  The groundwork was set about the maturity model of data-driven maturity level. Stage one (data apathetic) means data is still managed manually and it doesn’t impact business decisions. Stage two (data-aware) means key decision-makers are somewhat connected to data but the data is only used for awareness. Stage three (data critical) refers to the shift towards more predictable analytics. Stage four (data-driven) means your organization is thinking with data first.  Where’s your business on the maturity level? Statistics state that only 1/3 of businesses look to data to make financial decisions. Also, according to a CMO Survey, marketers have more money to spend.  Marketing can be measured in four ways. The four ways include…

AWG Brands Promotional Content for September

Happy National Family Meals Month. This month focuses on meals to eat as a family across our  AWG Brands. Below is the digital content for your website, social media platforms, emails and more to promote AWG Private Brands. Please note the AWG Brands Digital Playbook for Retailers has moved from Google Drive to box.com. This change will help make the Playbook more accessible than Google Drive. Best Choice Video of the Month September’s Video of the Month is called Sheet Pan Chicken Fajitas. This video features our new product, Chicken Fajita Meat. Other products featured are Best Choice refried beans, fajita seasoning, flour tortilla and aluminum foil. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Best Choice Recipe of the Month September’s Recipe of the Month from the Best Choice Calendar is Pull Apart Pizza Boats.  This recipe showcases the following Best Choice products: whole wheat flour, dried oregano, Italian seasoning, shredded mozzarella cheese, butter, olive oil, salt, sugar and active dry yeast. The recipe can be shared from…

Rewarding Your Social Following

With so much negativity on social media, seeing a positive comment is a breath of fresh air. Though social media is becoming a place for consumers to vocalize their complaints it is also an outlet to share their enjoyment and appreciation for your store. You can reward those consumers socially. Here are five ways to reward your consumers socially. Exclusive Deals This is probably the most obvious way to reward your online shoppers. You can feature an exclusive sale on social media to your online consumers. Try offering an exclusive coupon link and make it printable on your website.  The ultimate goal is to have your social consumers become repeat customers in your store. Contests Contests help with engagement and growing following. AWG Brands’ social platform frequently offers product giveaways to feature products and encourage engagement. Offering free stuff is a great way to grab the attention of an online consumer. But a better approach is to generate user content. Sure, you can offer a free product giveaway, but pose a question about your store to enhance content. For example,…

Marketing to a health-conscious shopper

You’ve probably thought to yourself, this health kick is just a phase, like fat-free everything or fondue.  But this new way of eating is a lifestyle change. One that will ideally help people stay healthy longer, enjoy their lives and be overall happier people. Whether people are eating vegan, keto, gluten-free, paleo or a Mediterranean diet, health-conscious diets are very popular. And it’s not just a Millennial, craving plant-based burgers and avocado toast, this health-conscious wave spreads across generations. It’s important to understand the needs and wants of this specific audience. So, what exactly does this audience want? According to a recent article, the Baby Boomers desires products rich in fiber, heart-healthy ingredients, vitamins, omega-3 and whole grains to aid with aging. While Millennials are seeking similar ingredients such as fiber, calcium, and vitamins but also enjoy healthier snacks. In general, there is a central focus on the quality of life and correlating food’s impact on overall health. Here are a few tips to best market to this growing population. It’s more than just fresh produces As a vegetarian friend…

Peanut butter surprise cookiesBest Choice calendar recipe0418
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AWG Brands Promotional Content for August

This month’s content is all about Back to School. Below is the digital content for your website, social media platforms, emails and more to promote AWG Private Brands. Please note the AWG Brands Digital Playbook for Retailers has moved from Google Drive to box.com. This change will help make the Playbook more accessible than Google Drive. Best Choice Recipe of the Month The August Recipe of the Month from the Best Choice Calendar is Peanut Butter Surprise Cookie. The recipe can be shared from the Best Choice website or the from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Best Choice Video of the Month The August Video of the Month is called Back to School Sandwiches. This video showcases three sandwiches to share digitally. It includes a Taco Sandwich, Sushi Sandwich, and Celebration Sandwich. Ingredients in Best Choice whole wheat bread, mayonnaise, yellow mustard, deli thin sliced meat, peanut butter, and strawberry jam. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Dietitian…

SMCKC Recap: The Art & Science of Storytelling

At this month’s SMCKC breakfast, Ben Putano from WeContent and Editor/Founder of Kansas City Spirit spoke about The Art & Science of Storytelling. His presentation captured the heart of making your customer the hero from a marketing perspective. Let’s recap the key points of the presentation. The Hero’s Journey Excellent storytelling combines art and science with a focus on the customer. Much like every Disney movie, the main character meets someone. Then issues occur preventing the main character from succeeding. But somehow the character makes it out of the situation. The main character returns home as a new person with a new outlook. This type of storytelling can be applied to your marketing story. According to Putano, the customer is always going to be the hero of your marketing story, not the brand. Understanding that key component allows you to draw attention towards the customer. For a practical example,  highlight your customer’s favorite product as a spotlight in stores and on social media. This will push your customer to the forefront.  Use your brand as a guide. Let your brand…