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Episode 16

On this month’s show we are talking Shelf Stable Juice with Brian Adams (2:53). Followed by Melissa Davis discussing the new look Learning and Development department (8:36). Finally, Jessica Magnussen drops in to talk about the new price changes in DSG, and things members can do to bring down costs and grow sales at the same time (16:10)

Episode 15

This month is all about the Compete magazine. The latest issue dives into digital marketing. Sean sits down with three authors. First up is Lisa Nelson to talk about websites (4:43). Then Morgane Freeman gives a snap shot of Instagram (11:43). Finally, Kurt Kloeblen talks about the issue as a whole and gives five things retailers can do in the digital space (19:59).

Logo-text-trending-now

Trending Now: April

Trends in April were dominated by holidays. Some are official, and some aren’t. Major League Baseball’s opening day may not officially be a holiday, but plenty of people treat it as such. Baseball’s grueling six month season can cause all by the most passionate fans to tune out, but everyone loves the romance of opening day. It is no surprise that ballpark and tailgate fare are popular at the start of April. Hot dogs, burgers, chips, Cracker Jack I don’t care if I ever get back, are all obvious things to push in early April, especially if your store is near a baseball stadium. Easter and Passover also fall in April. Expect shoppers to be stocking up for large family meals. Easter traditions vary. Some families opt for a brunch, while others go for the full meal. This means you need to promote a wide range of items. The one thing that most everyone will be looking for is eggs. Dying Easter eggs is obviously very popular year after year. Customers look to by larger quantities than usual. With that…

Episode 14

We are at the Innovation Showcase this month. The show was great. There was no way to talk to all the amazing vendors. We did talk to Melanie Greben from Conagra Brands about snacking (:54), Pat Hughes from eGrowcery on how to optimize your labor force for online shopping (5:34), Steve Mehmert from T4 Solutions about e-commerce delivery solutions. Finally, we talked to one of the main speakers at the show, Jason Dorsey (26:38). Jason studies generational differences, and how retailers can harness those differences both in terms of sales and workforce management. Apologies for the sound issue on the conversation with Jason, but the information was too good to leave out.

Art & Soul KC – SMCKC Recap

It might not be obvious how an art museum’s quest to raise more money applies to grocery world, I can assure you that I attended SMCKC’s February breakfast for more than just bacon. Angela Pritchett, digital marketer at The Nelson-Atkins Museum of Art, how they increased their membership by changing what they promoted. Instead of focusing on member perks, Prichett began emphasizing why people are members and highlighting the shared community. They saw a spike in membership when they stopped talking about free parking and started detailing how many school children would get to visit the museum because of each donation. Each member knew the impact their money was making. One of my goals for the year is to increase contact numbers for email clients. I plan on taking a strategy from Pritchett and her team. They used a “manifesto” to tell potential members what the goals of the museum were, and how they would be helping as members. Now obviously signing up for emails is much lower stakes than giving money to a museum. However, I think some of…

Grocer Pod – Episode 13

Grocer Pod is back at the VMC show. This episode was recorded on the show floor so there is some background noise. It makes you feel like you were there. First up is David Krueger National Sales Manager for Design Greetings (1:03). David talked about what members can do to improve center store sales. Jan Sokal, from GOT Systems, tells how they can help members with their ordering processes (6:34). Then Natural Native’s Ron Cunningham discusses the hot new trend, CBD (15:51). Finally, Jason Forrester gives another update on StoreFront and how members can use it more effectively (23:54). 

KCDMA Symposium 2019 Recap

In January, KCDMA held their annual symposium. It was was a day packed with presenters from disparate industries, but with similar messages. Connecting with your audience through storytelling was a common thread through all the presentations. “People are too smart for ads,” Dennis Yu, from Blitz Metrics, said, “so it is time for marketers to try something else.” Yu also showed examples how things that stand out have a higher authority. AWG members should think about topics which they have authority. Is there an in-house butcher? Some stores specialize in flowers or catering. Focus marketing on the things that sets a store apart from competitors. Maybe a store is involved in the community –- highlight that. Building on this idea, Yu suggests targeting other authorities instead of fans. Yu described a tech client who targeted Facebook ads to employees of tech publications instead of their customers. Doing so caused the ad to be shared much more widely. This means if the floral department is the main attraction, try and interact with big name florists. Customers will take seriously recommendations of…

Grocer Pod – Episode 12

On this month’s episode Sean talks New Year’s resolutions. He also sits down with Jeni Ganzman and Cara Mahon to talk about the upcoming VMC show.  To register for the VMC show email vmc_shows@awginc.com Next, Melanie Isenmann joins to talk about social media marketing. There are some new offerings as well as a new focus by the digital marketing team at AWG.

KJO Media

Video content that gets results

I attended a BMAKC event on Wednesday, Nov. 14. KJO Media gave a presentation on Video Content that gets Results. Over the course of an hour they walked from the the video production process from beginning to end. They managed to cram a ton of information into a short time. The single most important fact I took away from them was that they typically spend five to 10 times the amount of time in preproduction as they do shooting the video. If you are going to attempt to make any of the video types below, make sure you have a plan. Videos don’t just come together on their own. You will find the whole process easier if you plan. Consider everything from audience to lighting and budget to who will appear in the video. KJO showed six main types of videos. Most video content falls into at least one of these groups. About Us – Clockwork from KJO Media on Vimeo. About Us videos are basically an elevator pitch. Typically, these last 30-60 seconds. They can be great on social…