Grocer Pod – Episode 25

Retailer Rundown is back for its third week. AWG President and CEO David Smith talks with Steve Edwards, Jeff Strack, and Jim Brown. This week the conversations focus on what the three men have learned in the past six weeks, and how they will apply those lessons moving forward.

Grocer Pod – Episode 23

We are debuting a new segment on Grocer Pod – Retailer Rundown with David Smith. That’s right, the the AWG President and CEO joins the show to talk to some retailers about how they are handling COVID-19 in their stores.  In more exciting news Grocer Pod is moving to a weekly format. News is changing so fast these days that waiting a month wasn’t possible. Look for Retailer Rundown segments each week for the foreseeable future.  If you have questions or need more information about anything from this episode please email Sean Kosednar.

Grocer Pod – Episode 22

On this month’s Grocer Pod, Sean Kosednar sits down with Joel Riggs to talk about all the different services store engineering and DSG provide members. Next, Kate Favrow describes AWG Brands‘ plans for the Innovation Showcase in March. There are new planograms for salad dressing and skin care from the category sales teams. For implementation information contact Dan Roehl. 

Grocer Pod – Episode 21

In the first Grocer Pod of 2020 Sean Kosednar talks with Dr. Megan Konar about “The First Map of America’s Food Supply” Next up is Kim Cates. She tells why every store needs to be offering prepared food in 2020. Finally, VMC’s Dianna Taleck joins to the show to tell everyone about a new Health and Beauty category initiative.

Grocer Pod – Episode 20

On this month’s episode Sean talks store renovations with Jim and Courtney Brown. They recently finished a renovation of their store in Bixby, OK. Then Cara Mahon and Jennifer Egeland stop by to talk about the Choose Wellness program. Finally, Sean Turner from Swiftly gives some of his 2020 grocery predictions.

Grocer Pod – Episode 19

On this month’s episode of Grocer Pod, Sean Kosednar talks with José de Jésus from the National Pork Board about a new study on Latinos and Pork. Next is Andre Patenaude from Emerson. Sean and Andre talk about the future of cold storage and what stores should know about upcoming potential regulation changes. Last, Connor Middleton joins Grocer Pod to talk about AWG’s Coinstar program. 

Stop trying to be something for everyone

It seemed unlikely that someone presenting about a ski resort at an email conference would relate to the grocery business. The 2019 And Then Some Conference hosted by emfluence had speakers from a variety of fields. One of the keynote speakers was David Amirault. He spoke about turning around the marketing program at the Snowbird ski resort. Amirault talked about putting marketing resources where they would be most effective in the 21st century. You may remember the “one-star” campaign pictured above. Snowbird is known for it’s difficulty. There are very few runs for beginners. The hotel accommodations are not as opulent as other resorts. Snowbird is for serious skiers. None of this stopped people from leaving scores of one star Yelp reviews about how hard the skiing was. This is when Amirault’s team had a break-though. They decided they would “stop trying to be something for everybody.” They knew what Snowbird was and who it was for. Stunning images of death-defying skiing paired with real reviews quickly went viral. Our members need to decide what their store is and what…

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Trending Now: August

As summer draws to a close, it’s time for back-to-school. Back-to-school content spans numerous categories. Stores should obviously carry a selection of school supplies. Also think about school lunch staples, and anything that can be easily prepared for lunches. More than ever parents are wanting to make sure their kids have healthy options, so make sure to make those easy to find. Back-to-school doesn’t stop at lunch, however. Smart retailers will feature quick and easy breakfast options as well. The arrival of school means extracurricular activities. Families are starting to have to rush dinner again. Make things easy for them, by providing prepared foods, or meal kits. Anything that will make getting dinner on the table easier will be welcomed this time of year. The end of August means Labor Day Weekend. Obviously, you need to be promoting grilling favorites. Don’t forget about charcoal or propane either. If you have a propane program this would be a great time to get the word out. You can’t have hot dogs and hamburgers without buns and condiments. Make things easy on shoppers…