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Video content that gets results

I attended a BMAKC event on Wednesday, Nov. 14. KJO Media gave a presentation on Video Content that gets Results. Over the course of an hour they walked from the the video production process from beginning to end. They managed to cram a ton of information into a short time. The single most important fact I took away from them was that they typically spend five to 10 times the amount of time in preproduction as they do shooting the video. If you are going to attempt to make any of the video types below, make sure you have a plan. Videos don’t just come together on their own. You will find the whole process easier if you plan. Consider everything from audience to lighting and budget to who will appear in the video. KJO showed six main types of videos. Most video content falls into at least one of these groups. About Us – Clockwork from KJO Media on Vimeo. About Us videos are basically an elevator pitch. Typically, these last 30-60 seconds. They can be great on social…

Purpose: Stand Out in a Crowded Market

Millennial shoppers will soon be the biggest purchasing group in the United States and are estimated to spend $600 billion each year. So, what does this mean to you? The marketing landscape is changing and you will now need to focus on the needs of the millennial generation. What do millennials want in a company? In a recent study they found that 81% of millennials expect companies to make a public commitment to charitable causes and citizenship. Traditionally consumers just “wanted” companies to incorporate social good into their business model but have come to expect it in recent years. In fact, 90% of Americans say they are more likely to trust and stay loyal to stores that actively try and make a difference. Now more than ever it is important to portray and actively pursue a socially responsible image. Studies have also shown that 88% of consumers would buy a product with a social or environmental benefit and an astounding 84% would tell friends and family about the companies cause. Turning your customers into your personal marketeers. Along those same…

Disappointment in Online Grocery Shopping

This blog post started as a recap of recent news in the online grocery world. I got about halfway through last night and decided to finish today. Then I tried to shop for groceries online over my lunch hour. Let’s talk about that. I’m having a party to watch football at 11AM tomorrow morning, so I want to pick up my groceries on the way home from work this evening. Those egg casseroles need to sit in the fridge all night, after all. Online grocery options on my way home or near my home are currently limited to Hy-Vee, Walmart, and Instacart. I’ve used Instacart in the past, and as a customer I’m not wild about their product markups and service fees. So I thought I’d check out Hy-Vee’s service. After filling my online cart, I go to check out. I realize they have the wrong store selected, so I change it. After making the store change, I see I can’t pick up the groceries until the 6-7PM window. That’s later than I want to pick up, so I change…

Is the Juice Worth the Squeeze?

At a recent marketing event, the speaker said something offhandedly that resonated with me. He asked, “with every marketing message and every channel, is the juice worth the squeeze?” Your customers are faced with hundreds, even thousands of messages in the form of texts, calls, ads, social media posts, etc. If you’re not standing out or struggling to get engagement from your marketing efforts, what can you do differently? Test different email subject lines and calls to action, try different kinds of social media posts or consider paying to boost your posts. Make an effort to improve what you’re doing to connect with your target audience. For some independent grocers, social media channels haven’t been worth the investment. For others, social has been a huge boost to their businesses. If it’s not working, try something new, then try again. Not seeing any improvement? Maybe the juice isn’t worth the squeeze and your audience would rather get texts or emails instead. Your weekly emails with a link to your circular might be doing well, but maybe your email with a special…

Tis’ the season for Party Trays

If your store has a website and you sell Party Trays you have landed on the right page. Over the years, we have accumulated several options to lessen the task of ordering party trays for your customers. First, if you have online shopping on your website contact our Online Shopping Specialist –  Jimmy. Now, if you have a website but don’t have online shopping feel free to check out what we have to offer below. If you see something you like, scroll down to the bottom of this blog post to: “Party Tray Photo Order Form” and order a custom Party Tray Order Form for your website. Online Shopping I know I told you to call Jimmy if you have Online Shopping, but if you want to see what it will look like when it’s done take a look at the screenshots below. WUFOO Forms We have a subscription to Wufoo where we can iframe a form in using html. However, recently I figured out how to put in images with descriptions. With each selection in the drop down menu…

Adobe MAX - The Creativity Conference

Adobe MAX 2018

The Next Generation of Creativity October brings with it some exciting events. For many, it is a time to find a fall festival or a pumpkin patch to pick out that perfect pumpkin for their Halloween jack-o-lantern. In our house, our celebrations that month include the birthday of our daughter. For many Adobe software enthusiasts, we know October also brings the annual Adobe MAX conference. This is where creative types gather to learn of all the new advances, tools and tricks Adobe has been working on over the past year and is releasing right NOW! I attended my first MAX conference 11 years ago in Chicago and I still remember the excitement of walking into the conference center ballroom to kick off the event with the keynote speakers. The overhead lights were out but the room was illuminated with ginormous video screens filled with colorful motion graphics set to music coming through a wall of loud speakers. It’s been a bit since I’ve attended a conference in person, but that doesn’t mean I have to miss it entirely. The keynotes…

We’re Hiring!

The AWG Sales Services team has two openings, a Sr. Creative Specialist and a Digital Marketing Specialist. If you are looking to join a fast-paced team full of opportunity, we’re your place. To apply for either of these jobs, click here and enter the job title in the search bar to navigate directly to the respective opening. Sr. Creative Specialist The Creative Specialist is one of the hubs of marketing/advertising for all AWG retailers. This position will be heavy on design work that will come in large full-store branding projects to small-scale projects like single signs, shelf signage, and quick turn-around social posts. Will work closely with advertising supervisor to develop branding for retailers — sometimes from scratch, other times to build upon what already exists. Internal work will also be an essential part of the Creative Specialist position with several large and ongoing projects and on-needed basis. Those projects include the annual report, quarterly retailer-focused magazine and trade ads. Design of advertising/marketing promotional material for the department will also be asked. The Creative Specialist is also charged with working…

You've Got Mail

Communicating Professionally with Email

AWG held a lunch and learn this week titled “Communicating Professionally”. Those of us who attended received many good takeaways from the session. We even had a chance to partner up and practice listening techniques and demonstrate what NOT to do. I would like to share some tips we were given on using email as a form of communication in business. Be concise and to the point. Your reader should not have to scroll down the page to read a single email. This of course is acceptable if they are reading an entire email string in conversation view. When responding to someone’s email, answer all questions. Have you ever been excited to get a response you have eagerly been waiting for only to find out all your questions were not answered? If you don’t know the answer to all of them, refer to someone who can help. Pre-empt relevant questions if you are able to. This will provide efficiency for your reader. Use proper spelling, grammar and punctuation. I don’t think I need to expand on this, but I will. Improper…

shopper, produce, digital monitor

Digital Not-So-Underground

So, you’ve taken the plunge and installed some digital signage players in your stores. Awesome, you’re like, my favorite. If you’ve gotten your monitors hoisted up over the deli counter, gotten someone to hang them with (at least) a good amount of duct tape and you’re ready to start using them – I’ve got some tips for you. Your first task should be setting a few goals. I know setting a goal to set goals sounds like something your high school counselor came up with on their lunch break, but it’s important! You’re setting those monitors up for a reason, so make sure that reason is something you keep an eye on to make sure you’re close to fulfilling it. Next, make sure your monitors are a good distance from your customers. Basically, if everyone is leaning forward and squinting like they just caught a lemon juice blast to the eye, you’re doing it wrong. Make sure the screens are high enough that they aren’t in the way, but low enough that they can be read easily. Content. You have…

AMA - The Power to Imagine Better

The Power to Imagine Better

As you define your brand, are you pushing beyond the status quo to discover its full potential? What is your level of effort to connect with your customers? At Kansas City’s latest American Marketing Association luncheon Phil Bressler challenged us to answer these questions and then provided some thoughts and examples from other companies. Phil is a marketing/branding consultant and the founder and president of Latch – An Idea Company. Studies prove companies with creative marketing do better than those who consider marketing a low priority. I am a creative person. I have worked in graphic design in one way or another since my career began. However, I, among others run into barriers that get in the way of being creative. I find I have too much administrative work to do or too many deadlines that take priority. Other barriers people shared at the presentation include ideas becoming bottle necked somewhere else within the organization, no one to bounce ideas off of, lack of meaningful customer insight, lack of leadership support, and unproductive brainstorming sessions. One thing we do with…

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