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Facebook Video Options

We write about video a lot on this blog. Sean regularly posts about video creation tools and best practices. While I, on the other hand, usually include the importance of video content in my posts about Facebook algorithm changes and social media content strategies. But what if you don’t have the tools and expertise to create a professional video for your store? Not to worry! Facebook now offers several different options to help you create your own video with static images! The simplest option (also the only one that doesn’t require you to pay for an ad or a boost) is to create a slideshow in a Facebook post. It will display the images in order just like a slideshow, but it will post like a video and therefore will be given higher priority in the algorithm. You can post up to 10 images per slide show. Plus you have the option to have a fade transition in between slides and you can choose the length of time the slides appear (0.5-5 seconds). If you’re looking for something more personalized…

SEO and SEM graphic

How SEO and SEM can Strengthen your Digital Store Brand Identity

Have you ever searched for something on the internet and found yourself looking at an entry on the 4th or 5th page? Me neither, who has the time? There are several tasks a business can do to increase their websites rankings so they don’t end up in this position. Some of these tasks are free, meaning you won’t get an bill from an search engine while other tasks will cost you. The free tasks will take 3-6 months to see results, and depending on your technical comfort level, might end up getting farmed out anyway. If you choose the paid route results will be more imitate. Search Engine Optimization (SEO): The process of affecting the online visibility of a website in a web search engine’s unpaid results. Search Engine Marketing (SEM): The process of gaining website traffic by purchasing ads on search engines. Also referred to as “Paid Search”. Common SEO task list: Most important; make sure your website is mobile friendly. Ask your web designer if your content is optimized with page titles, descriptions, keywords and ADA compliant. Look…

Curious Co-branding

Ever see a product’s advertising that infuses another brand and think, “that makes so much sense”? Things like Taco Bell and Doritos, BMW & Louis Vuitton, Apple Pay & Master Card, Boulevard Beer & Tech N9ne, wait…what?? Craft beer and hip-hop? Oh…that’s right, I forgot to mention co-branding doesn’t have to make total sense on the surface. Sure it doesn’t hurt to mesh Yum brands with bold delicious snacks or high end luxury with glam products, but if you eat Taco Bell you probably already eat Doritos and if you can afford a BMW likewise you know about or purchase Louis Vuitton luggage. However, it’s the outside the box brand collaborations that gain exposure to markets that previously might not have been available. For the content purpose of this blog I’m going to use the combo mentioned previously, Boulevard Beer & Tech N9ne (mostly true accounts from a speaking event hosted by KCDMA featuring Pat Mullin of Boulevard). Now I understand that some people reading this will not know one, if not either of these brands, so I’ll provide a…

Grocer Pod – Episode 12

On this month’s episode Sean talks New Year’s resolutions. He also sits down with Jeni Ganzman and Cara Mahon to talk about the upcoming VMC show.  To register for the VMC show email vmc_shows@awginc.com Next, Melanie Isenmann joins to talk about social media marketing. There are some new offerings as well as a new focus by the digital marketing team at AWG.

GKC-PRSA SEO word cloud

GKC-PRSA Recap: Content Marketing & SEO

Do you go online to research a product and compare prices before going to a store to make a purchase? A great deal of buyers do. If you own a business, this stresses the importance for customers to be able to find you online. However, without great content marketing and SEO, that is very difficult to do. Jessica Crozier and Matt Kortum from Inquest Marketing presented at the latest Greater KC chapter of Public Relations Society of America (GKC- PRSA). Their focus was on content marketing and SEO. When people think of content marketing, these things come to mind: Blogging Social Media Videos Email Marketing Podcasts Editorial Content Newsletters The truth is content marketing encompasses all of these. If you are using only 1 thing on this list, you really are not using marketing to its full capacity. Jessica defines content marketing as “a style of marketing that presents your brand as an expert in a particular field or product in order to accomplish organizational goals.” When building your content marketing strategy, first find your niche in the market. What can…

360° Store Views on Google Street View

A few months ago my co-worker Sean and I had a conversation about a 360° camera and how he thought using the camera at store locations could turn out to be a good service for us to offer. I agreed, but then remembered my days of marketing for real estate, and how complex setting up 360° house views were. So I didn’t look any further. Fast forward to yesterday when I was looking at some new features in Google My Business and noticed a section about Google Virtual Tours. A link to the Google Maps Street View was in the popup window, so here is where my story really begins. The phone app “Google Street View” can be downloaded from the App Store and Google Play. The app serves two purposes: To explore places you haven’t been to by viewing “photo spheres”. To physically go to a location, shoot your own “photo sphere” then upload it to a location in google maps for others to see. Using the app, you can shoot a photo sphere 3 ways: Link to an…

How Amazon’s Update Impacts Your Email Marketing Strategy

This past December, Amazon announced a variety of new features to its very popular product, Amazon Echo Speakers. Currently, the voice assistant, Alexa, can play your favorite song, play your podcast, make phone calls, order items from Amazon and more. Now your Amazon Echo Speakers can read your emails. According to CNBC, this feature is being tested in the United States and only supports email address from Gmail, Outlook.com, Hotmail and Live.com. This type of access will allow consumers quick access to their emails without actually looking at their phone, laptop, or tablet etc. Why should you care? Think of this update as your email being transformed into an audiobook or a podcast. Visual items like images, formatting and even emojis are completely out of the picture (no pun intended). Which leaves just the context to stand out among several emails.  The ultimate goal is for the recipient to keep reading. The next best thing would be to at least have the recipient save it for later. How to Succeed To accomplish this, focus on your subject line. A captivating…

Time to Get Strategic

Let’s just all admit it: Marketing in 2019 is hard. While there are multiple programs and strategies and ways to spend money reaching out to consumers, the way we talk about marketing doesn’t make it any easier. We have traditional and digital, marketing and advertising, data and insights. It’s all just a big jumble of everyone trying to understand what is going to work and what isn’t and none of us have a crystal ball. Now that we’ve all had our moment to vent, what do we do about it? The only answer is to start with the basics and focus on a strategy. The tricky part about that proposal? Having a strategy. Let’s think through were to start. No marketer worth her weight starts to build a strategy without doing some research. That means understanding where the brand is currently, what it means to consumers, what you WANT it to mean to consumers, and what avenues are in place currently to help connect those ideals. Sometimes, this means doing research; sending out consumer surveys or talking to consumers in…

Measuring Value

7 Ways to Use Social Analytics to Maximize Brand Impact (Webinar Recap)

So your store has a Facebook business page, and maybe an Instagram and/or Twitter profile…but are you regularly monitoring the analytics for those profiles? Do you use a monitoring tool to “listen” to what customers are saying online about your store(s) outside of your social media profiles? If not, you’re missing out on a key component of your digital marketing strategy. I recently watched an AdWeek webinar called “7 Ways to Use Social Analytics to Maximize Brand Impacts.” It was sponsored by NetBase, a social media analytics platform, and hosted by Paige Leidig, CMO of NetBase, and Mike Baglietto, Director of Product Marketing at NetBase. Leidig and Baglietto emphasized that monitoring social media analytics is not something you can do on your own. As a small business, you might be able to manage and monitor your own social platforms easily enough. But once you start looking into analytics and trends that will help you take your digital marketing to the next level, you will need to consider looking into a tool that can help. Depending on your budget, you might…

Life doesn't get easier. You get better - Cocktail Bandits

Be Inspired – Creative Mornings

I would like to share more quotes from Creative Mornings events. Take a minute to be inspired by these words. “You can be committed to something, but you still have to love what you do.” — AJ Brockman “The base of every good story is ‘what if?’” — Crystal Wilkinson “Intention is to say, ‘I have a dream, and now I’m going to do something about it.’” — Jeremie Kubicek “Designing for seniors, in a way, is designing for you. Because here’s a dirty little secret: you are all getting old.” — Busy Burr “Life is funny. It throws things at us and we have to adjust.” — Christine Kelly “Is there a market for this? Or even better, can we create one?” — Cocktail Bandits “There are no rules as you move forward into the unknown. Don’t go out there unprepared, don’t charge ahead without looking forward, don’t think about what it’s going to feel like when you trip and fall.” — Sam Cruz “We often confuse urgent with what’s important. We think they’re the same…Quite frankly, urgent only…