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AWG Brands Promotional Content for December

This December, AWG Brands is highlighting its products all month long on our digital pages. Use this digital content for your website, social media platforms, emails and more to promote AWG Private Brands. Please note the AWG Brands Digital Playbook for Retailers has moved from Google Drive to box.com. This change will help make the Playbook more accessible than Google Drive. Best Choice Video of the Month December’s Video of the Month is Gift Giving Infused Olive Oil. This video features our Extra Virgin Olive Oil, and lime juice. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Best Choice Recipe of the Month December’s Recipe of the Month from the Best Choice Calendar is Yummy Chocolate Peanut Butter Truffles.  This recipe showcases the following Best Choice products: butter, light brown sugar, dry roasted peanuts, dark chocolate baking chips, and peanut butter. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Dietitian Content…

Path to Purchase Expo: A Recap

There’s nothing broader and more convoluted than a consumer’s path to purchase right now. Trying to influence and measure it is complex and changing quickly as brands and retailers try new technology and innovative marketing campaigns. Some of the biggest retailers in the world are setting precedent for consumer expectations and those who are afraid to take risks are falling behind. At the Path to Purchase Expo, the usual topics of technology, data, and personalization were all talked about. But, as brands and retailers catch up with one another in those areas, those standing out are realizing that technology won’t save them, digital isn’t the end-all-be-all, and now that these other components are table stakes, differentiation is reached through deeper purpose. Technology Will Not Save You Setting the tone for the conference, Alyssa Raine from Walgreens reminded everyone that while we’re exploring the best technological advances to meet consumer needs, the tech alone won’t resonate without some tie into empathy for a consumer’s own experience. Whether training teammates to be beauty consultants with expertise in serving cancer patients or using…

Thanksgiving Pie Four Ways
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AWG Brands Promotional Content for November

With Thanksgiving just a few weeks away, November is all about food and family. Below is the digital content for your website, social media platforms, emails and more to promote AWG Private Brands. Please note the AWG Brands Digital Playbook for Retailers has moved from Google Drive to box.com. This change will help make the Playbook more accessible than Google Drive. Best Choice Video of the Month November’s Video of the Month is Thanksgiving Pie Four Ways. This video features pie crust, whipped topping, apple filling, cherry filling, pumpkin puree, yams and other Best Choice spices. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Best Choice Recipe of the Month November’s Recipe of the Month from the Best Choice Calendar is Vegetable Pot Pie.  This recipe showcases the following Best Choice products: flour, milk, egg, butter, and spices. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Dietitian Content AWG Brands Dietitian,…

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Staying Productive During Peak Season

Holiday shopping and end of year reporting always equal a busy schedule. How do you balance? Managing your workflow and maintaining your sanity might be pretty difficult during this time of year. Below are a few tips to best stay productive during a busy season. Workflow Joggling daily responsibilities while managing additional tasks during an increasingly busy season can be challenging. To stay productive consider the following tips: Try the Big Three Create a list of only three things that will move your business forward, focus on the task that generates funds or any major projects on deck. Cutting your to-do list in half can ease your mental health and help you actually focus on the most important tasks. Your Big Three list can be a simple handwritten list or a savvy computer-based list.  Complete the most challenging tasks first That’s right, no procrastination allowed here. By completing the more challenging task first, your brain will be more alert. Consider scheduling meetings after lunch to guarantee your work is complete before attending any meetings. Take Breaks Though it is tempting…

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What the heck is TikTok?

Just when you were getting the hang of Instagram stories, along comes your teenage kid talking about something called TikTok. So just what the heck is TikTok, anyway? And as a small business, should you be considering it as part of your digital marketing strategy? TikTok is like a combination of the two social media apps, Dubsmash and Vine. Originally called Musical.ly, Tiktok is an app where users can share videos of themselves dancing or lip-syncing to songs or audio clips. Unlike social media channels like Facebook or Instagram, TikTok has an unweighted algorithm that shares videos in chronological order based on when they were shared. It also offers the ability to add hashtags to a post without bans or slowing down the videos.  Currently, TikTok is available in 154 countries and has about 500 million active users. But how are brands using TikTok? According to Michael Stelzner of Social Media Examiner, “Most marketers haven’t moved to TikTok in massive packs yet so it’s still a little isolated and more like the Wild West.” Most brands weren’t on Facebook, Twitter…

Webinar Recap: Personalization in Grocery Retail

The industrial revolution brought about producing and focusing on the masses. Now in the information age data is everything and the focus has moved from the masses to the individual. Personalization is a key factor in building loyalty. Whether that be for a store banner or a store brand. People are more receptive to something they feel is personalized towards them. This may be a fairly obvious point, but how does one go about personalizing a grocery store for one shopper? Truth is you can’t but the webinar I listened to busted 4 myths about personalization in grocery retail and also gave a few digital recommendations at the end for how to add more personalization for your shoppers. Myth 1: Shoppers want everything to be personalized. This has some truth to it because consumers consider the act of shopping an act of personalization in itself. Shoppers still want to maintain control but retailers should look to help them while also empowering them during their time in store. It is important that retailers don’t make their customizations feel manipulative to the…

MASS Recap

Recently, I attended MASS (Marketing Analytics Strategy Summit) conference.  A large number of marketers gathered to discuss analytics, data-driven marketing and all the techniques associated with the topic.  The all-day event left me with plenty of useful information. Between the nine sessions on various topics, here are the highlights. Data-Driven Basics CEO and Co-Founder, Matt Hertig from Alight Analytics led the discussion on Solving the Marketing Analytics.  The groundwork was set about the maturity model of data-driven maturity level. Stage one (data apathetic) means data is still managed manually and it doesn’t impact business decisions. Stage two (data-aware) means key decision-makers are somewhat connected to data but the data is only used for awareness. Stage three (data critical) refers to the shift towards more predictable analytics. Stage four (data-driven) means your organization is thinking with data first.  Where’s your business on the maturity level? Statistics state that only 1/3 of businesses look to data to make financial decisions. Also, according to a CMO Survey, marketers have more money to spend.  Marketing can be measured in four ways. The four ways include…

Trending Now
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Trending Now: September

September is the official start of the fall season. The fall equinox is in late September, all schools are back in session, and football season is in full swing! Stores should be prepping for comfort foods and cold-weather dishes as the weather outside starts to get a little cooler. Perennial fall favorites include soups, casseroles, hearty dishes and slow cooker meals. Don’t forget about Instant Pot recipes that are perfect for easy meals on those busy school nights. Speaking of school, Sean mentioned in the August Trending Now post that back to school is a big focus this time of year. Parents might already be running out of healthy ideas for lunch and after school snacks, so help them stay on track by keeping healthy kid-friendly snacks and ingredients well stocked. Sean also mentioned that pumpkin spice is back as early as the end of August. A lot of brands are including pumpkin spice flavoring in their products but even if you don’t have the latest pumpkin product at your store, you can still help you customers satisfy that craving…

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Groceryshop 2019 – A Recap

Another Groceryshop is in the books and after sitting in more than 30 educational sessions and talking with technology providers that address opportunities across the retail environment, there’s a lot to digest. Any conference done well isn’t for the faint of heart, this one is no exception. Tons of smart people, lots of great conversations, and a to-do list that will make my team wonder what hit them are what comes of diving into Groceryshop. Let’s see if I can distill which topics resonated the most for me as they relate to independent grocers. Data Nobody thinks this data thing is easy. There’s too much of it, it’s raw, and all over the place. In the first session I attended, Heather Kang from Mars hit on what would become an often-reiterated point about data. Data is sexy but rather than analyzing all data all the time, it comes back to knowing what business problems need solving. Then, the data can be used to address those opportunities. Amy McClellan from Martin’s also reminded everyone of a very important aspect of data:…