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Possibility in Perishables

While online grocery shopping continues to gain steam, a mysterious and myth-riddled sector of the store often gets talked around. Perishables is the most under-penetrated category in online grocery shopping. So how do retailers help customers feel comfortable shopping this important category online? Recently, at the Home Delivery World Conference in Philadelphia, I hosted a panel of industry experts in this area. The panel consisted of Duane Snyder of Seasonal Roots, Ben Chesler of Imperfect Produce, & Mike Demko of locai solutions. We talked through how to attract customers to the perishable category, how to deliver what customers are expecting, and how to gain confidence and repeat purchases. Tempt TrialSome customers are hesitant to try online shopping for their entire grocery basket. While online grocery continues to grow, customers sometimes need a little nudge to try the service. A popular statistic in the space says that customers don’t become an “online customer” until they have tried the service three times. That means you need to get them to try it. Some will based just on word of mouth. Some need…

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Trending Now: April

Trends in April were dominated by holidays. Some are official, and some aren’t. Major League Baseball’s opening day may not officially be a holiday, but plenty of people treat it as such. Baseball’s grueling six month season can cause all by the most passionate fans to tune out, but everyone loves the romance of opening day. It is no surprise that ballpark and tailgate fare are popular at the start of April. Hot dogs, burgers, chips, Cracker Jack I don’t care if I ever get back, are all obvious things to push in early April, especially if your store is near a baseball stadium. Easter and Passover also fall in April. Expect shoppers to be stocking up for large family meals. Easter traditions vary. Some families opt for a brunch, while others go for the full meal. This means you need to promote a wide range of items. The one thing that most everyone will be looking for is eggs. Dying Easter eggs is obviously very popular year after year. Customers look to by larger quantities than usual. With that…

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Social Media Trends

I mentioned in a recent blog post that your social media plan “needs to adapt as the social landscape changes.” It’s helpful to know how changes and new trends might affect your strategy so you can determine if you need to course correct. Digital strategy shouldn’t be reviewed only once at your annual planning meeting. It should be an evergreen conversation to help you keep up-to-date on the tools and trends you can use to make your digital strategy as successful as possible. Here are some things I’ve noticed in the first few months of 2019: Using Stories to Tell Your Story Are you using Instagram and Facebook stories? The idea started with Snapchat, where you share an image or a short video that disappears after 24 hours. Both Instagram and Facebook have launched similar features on their platforms and they are steadily growing in popularity with users. Consider creating content that you can share across all areas of Facebook, including stories. Also consider using stories to help you create content that your customers will connect with more. Buffer suggests…

The Future of Typography - Dan Rhatigan - Adobe Type

The Future of Typography (KCDesignCore Recap)

In this blog post I won’t be sharing information on how to get customers to your store or how to increase your sales, but for those graphic designers out there, this may spark your interest. I occasionally visit the monthly Adobe users group meetup here in Kansas City, called KCDesignCore. This month Dan Rhatigan, manager of Adobe’s in-house type foundry, presented some new cool stuff Adobe has been working on in typography. Dan took us back in history to when type was set and printed on a page. Certain fonts were considered “good typography” and were more legible than others when printed. But we don’t engage in text the way we used to. We now read on digital screens. We have adapted to moving objects and 3 dimensions. Even in the early days of web design, there were limitations on fonts. When I first started designing websites, we had only 5 or 6 fonts available for use. Verdana was suggested to be most legible on computer screens so we were pretty much locked into using Verdana for everything. Well, at…

Generations - photo credit The Center for Generational Kinetics

Unlock the Power of Generations to Grow Your Business

It was 8am at AWG’s Innovation Showcase and some of us were still consuming our first cup of coffee for the day. If you’re a millennial…ok, maybe even if you’re not a millennial, it was pretty early in the morning to sit and listen to an hour-long presentation. But with Jason Dorsey as the speaker, we were sure to be both educated and entertained. Jason is the President of The Center for Generational Kinetics, whose mission is to separate generational myth from truth through data. In Jason’s talk, the generations he covers are Baby Boomers (born in 1946-1964), Generation X (1965-1976), Millennials (1977-1995) and Generation Z (1996-TBD). For the first time in history we have 4 generations working together. For those of us who work with people of many different ages, it can cause some challenges, especially when it comes to communicating with each other. Jason uses humor during the presentation to poke fun at each generation but makes some key points. He illustrates a scenario. “Who here has ever had a conversation with a young person and you just…

Episode 14

We are at the Innovation Showcase this month. The show was great. There was no way to talk to all the amazing vendors. We did talk to Melanie Greben from Conagra Brands about snacking (:54), Pat Hughes from eGrowcery on how to optimize your labor force for online shopping (5:34), Steve Mehmert from T4 Solutions about e-commerce delivery solutions. Finally, we talked to one of the main speakers at the show, Jason Dorsey (26:38). Jason studies generational differences, and how retailers can harness those differences both in terms of sales and workforce management. Apologies for the sound issue on the conversation with Jason, but the information was too good to leave out.

Lemon Coconut Bars

AWG Brand Digital Promotions: April Edition

The warmer weather brings a smile to lots of people.  Below is the digital content created to share with your customers on your website, social media platforms, emails and more to promote AWG Private Brands. Best Choice Recipe of the Month The April Recipe of the Month from the Best Choice Calendar is for Lemon Coconut Bars. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, likeFacebook, Twitter, Instagram or Pinterest. The native files can be found here. Best Choice Recipe Video The April recipe video is for Frosted Peanut Butter Brownies. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Digital Coupons April digital coupons can be found here. Consumers can access these coupons through a store’s loyalty program. If your store does not have a loyalty program, but is interested in setting one up, please contact Chris Higgs to get started. If a retailer is not on the AWG Brands preferred Loyalty Lane platform but wants to display these coupons for their customers on their own coupon platform, they will need to…

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Mastering your goals using KPIs

“Never believe that one number by itself can be meaningful.” -Unknown I recently attended a seminar hosted by emfluence called What Gets Measured Gets Done: How to Set Goals and KPIs for Your Campaigns. The speaker for the presentation was emfluence’s Customer Success Director, Joe Ramsey. Though the presentation was geared towards a marketing-minded audience, the lesson of measuring your goals is relatable to all. What is a KPI? Key Performance Indicators (KPIs) act as a map and a compass to determine your overview performance of a campaign or event. The purpose of a KPI is to alert you to potential problems and allows you to make the best decisions with data. What are you measuring? There are several things to measure when looking into KPIs. You could reflect on your audience or the impressions you have gained. You can focus on subscribers or engagement growth. Whatever you are measuring needs a why. Your “why” explains what is your reasoning behind seeking the information. It can also be considered as your goal. For example, if you are seeking to understand…

The Stew and What It Means for You

Sometime in December, New York Times food writer Alison Roman published a new recipe for Spiced Chickpea Stew with coconut & turmeric. By late January, it had gone viral on Instagram, gaining millions of fans who gave the recipe it’s own hashtag: #TheStew. What made people want to try this recipe and share this post? It’s easy to make, hard to mess up, uses ingredients that people have in their pantry or are easy to find in any grocery store and it looks pretty. But we can find a deeper meaning behind this. It turns out millennials are growing up and staying in more. For years, we’ve been told we those millennials that we thought were eating out all of the time are settling down, having kids, and looking to cook for their families. They want to create restaurant-quality dishes at home that are healthy, easy, and relatively quick. That’s good news for the grocery industry. Social media has transformed the once solo activity of home cooking into a social experience, shared with friends via Instagram pictures and Facebook posts.…

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Trending Now: March

It’s happening, folks. The Brits are after us and they aren’t even trying to hide it. Over the past month, I’ve seen quite a few articles that compare how Americans do things in the kitchen to that of the Queen’s underlings. As a side note to this clash of UK and USA culinary delight, March brings with it a flurry of recipes that date back to cobblestone covered streets in Ireland for St. Patrick’s Day. (I know, Ireland is neither part of the UK, nor is it British. Though Northern Ireland is. Don’t @me.) These recipes and traditions, along with some new fuel to the Revolutionary War fire, all top the charts for what’s trending through March. Nothing Particularly Healthy Unless you’re into that “good clean livin’” part of life, as you should be. Corned beef hash, corned beef and cabbage, corned beef and corned corn. It’s all out there, just take a few antacids before you fall too far down the rabbit hole. So many recipes this month seem to revolve around the idea that Irish folk only eat…