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The Three Most Important Numbers in Google Analytics

The Three Most Important Google Analytics Numbers When it comes to online marketing, the biggest tool at your disposal is arguably Google Analytics. But just like a jigsaw isn’t helpful when you need to remove a screw, Google Analytics is useless if you don’t know what you’re using it for. It’s easy to get bogged down and confused in the heaps of pie charts, jargon and numbers. To help, here are a few of the most crucial statistics to look at and how they can clarify your site’s effectiveness.   Conversion The most important purpose of your website is to get your visitor to do something. Whether that something is buying a product or signing up for a newsletter, you need to know how successful your site is at converting basic views into actions. In order to see how well you’re performing in this regard, you must first set your goals in Analytics. Think about what percentage of your visitors you want taking action and what you want that action to be. Some basic actions that can illustrate how you…

example of a website contact us page

The Importance of a “Contact Us” Page

Online interaction with potential customers is like speed dating. But instead of having two minutes to sit down with them, capture their attention, discuss interests and court them, you only have seconds. That’s why it is an absolute necessity to provide the most fundamental information to prospective customers in the most efficient way possible: a “Contact Us” page. Your contact page, which typically provides an e-mail address, a phone number, social media links and a physical address is crucial in your online marketing. In a world in which Yellow Pages are now redundant when it comes to finding businesses, instant gratification is key. Website viewers want what they came to your website to get, and they want it fast. The first 10 seconds of a page view are when potential customers are most likely to leave a website. In fact 55 percent of visitors leave websites within 15 seconds of landing on them, according to Chartbeat. What this means is if a potential customer visits your site looking for a phone number or an address, you have the time it…