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Purpose: Stand Out in a Crowded Market

Millennial shoppers will soon be the biggest purchasing group in the United States and are estimated to spend $600 billion each year. So, what does this mean to you? The marketing landscape is changing and you will now need to focus on the needs of the millennial generation. What do millennials want in a company? In a recent study they found that 81% of millennials expect companies to make a public commitment to charitable causes and citizenship. Traditionally consumers just “wanted” companies to incorporate social good into their business model but have come to expect it in recent years. In fact, 90% of Americans say they are more likely to trust and stay loyal to stores that actively try and make a difference. Now more than ever it is important to portray and actively pursue a socially responsible image. Studies have also shown that 88% of consumers would buy a product with a social or environmental benefit and an astounding 84% would tell friends and family about the companies cause. Turning your customers into your personal marketeers. Along those same…

The Mindful Millennial and Cause Marketing

Two of the biggest challenges facing grocery retail in 2018 will be millennials and mindfulness. With unlimited technology literally sitting in most customers pockets, mindfulness is going to be one of the biggest trends in 2018. Pew Research Center has predicted that millennials will surpass baby boomers as the largest living adult generation in 2019. This is changing the landscape of how grocery stores market themselves and do business. Price and quality are very comparable nowadays and millennials look to support causes when they shop. Visibility into the practices of businesses is the clearest it has ever been, so customers (mainly millennials) are now holding stores and companies accountable socially and ethically. 80% of consumers believe that businesses must play a role in addressing societal issues. So what does this all mean for grocery stores?   Two words: Cause Marketing. What is cause marketing? Cause marketing is when a company partners with a charitable organization to address a social or environmental problem. 91% of Americans want more products to support causes. So what can you do? AWG has the partner…

Pile of change.

Coin Counting Kiosks, Worth It?

How accurate are coin-counting machines? If you are like me you tend to question almost everything. So why not question the accuracy of a coin counting machine. It’s your money and it should be counted with as much accuracy as possible. I searched for articles or studies on just that and what I found wasn’t exactly what I expected. An Action News Special Investigation done by channel 6 ABC tested 3 separate options for coin counting kiosks. They tested TD Bank, PNC Bank, and Coinstar kiosks. Out of the 3 only Coinstar gave back the exact amount. TD and PNC bank either gave back extra or shorted the customer. This may look like a win for Coinstar but even if they gave back the correct amount they also charge an 11.9% fee for exchanging your coins. So you either use an inaccurate machine or you pay a fee.   Why would a retailer or a consumer want a coin counting kiosk? So with all the discrepancy in the accuracy of coin counting, why would a retailer want one in their…

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