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Text Me: A look into text messaging marketing

Wouldn’t it be great if you could know that your marketing message or special offer would be seen by nearly everyone you send it to? No need to worry about a mailer getting thrown in the trash without a glance, or an email not being opened or ending up in a spam folder… and that they’d most likely see the message immediately? When you hear your phone beep or buzz with a text message, what’s your immediate reaction? You grab it right away? So do your customers. 95% of text messages are read within five minutes. With text message marketing, you’re getting a list of customers who sign up because they WANT to hear from you via texts. It’s important to reward them with information and offers they’ll enjoy, because it’s not about you. It’s about them. And when they feel special, they’ll keep coming back to your store. What to text Customer Coupons: Make your subscribers feel special with text-only specials. They have to show the text at the register to receive the deal. This is perfect for getting…

Let’s Get Personal

Your Facebook page is great for sharing helpful information with your community, but as a small business owner, you can get so much more out of it. It offers you the ability to show the personality of your store, your employees, and the community as a whole. While a lot of your customers may be on social media to share what they had for lunch, most people want to be a part of a community and participate in the conversations that are happening online. Customers love to see the personal side of you and your business. Something as simple as sharing a picture of your employees having some fun on the job can create a personal connection with your customers. You know what else your customers like? Free stuff. Stores that host regularly scheduled giveaways on their Facebook and Twitter pages get great participation, while increasing customer awareness online and through word-of-mouth. Customers also love saving money, so they’ll also love learning about special pricing as they scroll through their Facebook page. Some stores highlight a few items from their…