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Mobile App or Mobile Website?

Are you having a difficult time deciding if you should have a mobile app or a mobile website for your business? Some retailers benefit from both while others need only a mobile responsive website. To help you make the decision, let’s take a look at the differences between the two. A mobile app is an application built specifically for a smartphone, whether iPhone or Android. A mobile responsive website is a browser-based application that can run on a mobile device, tablet, laptop or desktop computer. Simply put, it is a website that adjusts its viewing size based on the size of the device it is being viewed on. One needs to be online to view a website. In most cases this is not a problem. Either a wifi network is accessible or the person’s phone service will connect them to the internet. If an internet connection is not available or service is poor in a particular area, an app can still run on a mobile device. However, many apps still require a connection with the internet to sync information with…