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Marketing to a health-conscious shopper

You’ve probably thought to yourself, this health kick is just a phase, like fat-free everything or fondue.  But this new way of eating is a lifestyle change. One that will ideally help people stay healthy longer, enjoy their lives and be overall happier people. Whether people are eating vegan, keto, gluten-free, paleo or a Mediterranean diet, health-conscious diets are very popular. And it’s not just a Millennial, craving plant-based burgers and avocado toast, this health-conscious wave spreads across generations. It’s important to understand the needs and wants of this specific audience. So, what exactly does this audience want? According to a recent article, the Baby Boomers desires products rich in fiber, heart-healthy ingredients, vitamins, omega-3 and whole grains to aid with aging. While Millennials are seeking similar ingredients such as fiber, calcium, and vitamins but also enjoy healthier snacks. In general, there is a central focus on the quality of life and correlating food’s impact on overall health. Here are a few tips to best market to this growing population. It’s more than just fresh produces As a vegetarian friend…

SMCKC Recap: The Art & Science of Storytelling

At this month’s SMCKC breakfast, Ben Putano from WeContent and Editor/Founder of Kansas City Spirit spoke about The Art & Science of Storytelling. His presentation captured the heart of making your customer the hero from a marketing perspective. Let’s recap the key points of the presentation. The Hero’s Journey Excellent storytelling combines art and science with a focus on the customer. Much like every Disney movie, the main character meets someone. Then issues occur preventing the main character from succeeding. But somehow the character makes it out of the situation. The main character returns home as a new person with a new outlook. This type of storytelling can be applied to your marketing story. According to Putano, the customer is always going to be the hero of your marketing story, not the brand. Understanding that key component allows you to draw attention towards the customer. For a practical example,  highlight your customer’s favorite product as a spotlight in stores and on social media. This will push your customer to the forefront.  Use your brand as a guide. Let your brand…

AWG Brands Promotional Content for June

June is National Dairy Month. We have dairy-friendly content to share with your customers this month. Below is the digital content for your website, social media platforms, emails and more to promote AWG Private Brands. Best Choice Video of the Month The June Video of the Month is an Ice Cream Cake. This video features Best Choice Ice Cream Sandwiches. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Best Choice Recipe of the Month The June Recipe of the Month from the Best Choice Calendar is Cheddar Snaps. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Dietitian Content AWG Brands Dietitian, Rebecca Mueller, has new blog posts about National Dairy Month and the importance of eating your vegetable. This month’s recipes include Olive Tapenade Hummus and Strawberry Cupcake.  Recipes will be posted on the second and fourth Monday of the month on the Dietitian Corner.  Lifestyle blog posts are posted on the 1st and the 15th of the…

Grocery Delivery Man

Adventures of an Online Shopper

You may have ripped the bandage off and implemented an online shopping program at your store. Well, congratulations! Perhaps you are using a program such as Instacart or Shipt. Are you curious about what kind of people would be in your store, shopping on behalf of your customers? Are you wondering how to equip your store for contracted shoppers? I signed up to become a Shipt Shopper several months ago and have recently been doing a lot of shopping. Characteristics of a contracted shopper Online shoppers or contracted shoppers are contracted to shop in your store and other stores based on the shopper’s area. The general requirements for this position are: must be 18 years old, have a valid US driver’s license, auto insurance, reliable vehicle, knowledge of produce selection, insulated cooler bags, the ability to lift 40 pounds, and own a smartphone. Contracted shoppers must also pass a background check and complete a series of videos provided to them from the online shopping platform to learn how to properly grocery shop.  Though these contracted shoppers are working in your…

AWG Brand Digital Promotions: May Edition

Summer is almost here! Which means it just about time to fire up the grill. Below is the digital content created to share with your customers on your website, social media platforms, emails and more to promote AWG Private Brands. Best Choice Recipe Video The May recipe video is called Four Ways to a Better Burger. It features four different burgers using Best Choice Beef Burger. The four recipes are Pesto Patty, Hawaiian Style Burger, Saucy Burger, and Cowboy Burger. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Best Choice Recipe of the Month The May Recipe of the Month from the Best Choice Calendar is for Chicken Enchilada Soup. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Dietitian Content AWG Brands Dietitian, Rebecca Mueller, is getting into the grilling season with her recipe about a hamburger patty and her lifestyle blog about unique ways to use a grill. Recipes will be posted on the second and…

Lemon Coconut Bars

AWG Brand Digital Promotions: April Edition

The warmer weather brings a smile to lots of people.  Below is the digital content created to share with your customers on your website, social media platforms, emails and more to promote AWG Private Brands. Best Choice Recipe of the Month The April Recipe of the Month from the Best Choice Calendar is for Lemon Coconut Bars. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, likeFacebook, Twitter, Instagram or Pinterest. The native files can be found here. Best Choice Recipe Video The April recipe video is for Frosted Peanut Butter Brownies. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Digital Coupons April digital coupons can be found here. Consumers can access these coupons through a store’s loyalty program. If your store does not have a loyalty program, but is interested in setting one up, please contact Chris Higgs to get started. If a retailer is not on the AWG Brands preferred Loyalty Lane platform but wants to display these coupons for their customers on their own coupon platform, they will need to…

Master Goals Image

Mastering your goals using KPIs

“Never believe that one number by itself can be meaningful.” -Unknown I recently attended a seminar hosted by emfluence called What Gets Measured Gets Done: How to Set Goals and KPIs for Your Campaigns. The speaker for the presentation was emfluence’s Customer Success Director, Joe Ramsey. Though the presentation was geared towards a marketing-minded audience, the lesson of measuring your goals is relatable to all. What is a KPI? Key Performance Indicators (KPIs) act as a map and a compass to determine your overview performance of a campaign or event. The purpose of a KPI is to alert you to potential problems and allows you to make the best decisions with data. What are you measuring? There are several things to measure when looking into KPIs. You could reflect on your audience or the impressions you have gained. You can focus on subscribers or engagement growth. Whatever you are measuring needs a why. Your “why” explains what is your reasoning behind seeking the information. It can also be considered as your goal. For example, if you are seeking to understand…

AWG Brands Digital Promotions: March Edition

March brings Daylight Savings, St. Patrick Day, Spring and most importantly, Customer Appreciation Week. Below is the digital content created to share with your customers on your website, social media platforms, emails and more to promote AWG Private Brands. Best Choice Recipe of the Month The March Recipe of the Month from the Best Choice Calendar is for Sweet Potato Scones. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Best Choice Recipe Video The March recipe video is for Smoked Sausage Jambalaya. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Digital Coupons March digital coupons can be found here. Consumers can access these coupons through a store’s loyalty program. If your store does not have a loyalty program, but is interested in setting one up, please contact Chris Higgs to get started. If a retailer is not on the AWG Brands preferred Loyalty Lane platform but wants to display these coupons for their customers on their own coupon platform, they…

Extreme Couponing

It benefits the consumer, does it benefits the retailer? Do you think couponing is dying? Roughly 25% of the U.S. population are now using digital coupons and millions more still click coupons from Sunday papers. Couponing dates back to the 1880s when a pharmacist created a syrup for what we now know as Coca-Cola and offered free vouchers for the beverage on the street. The concept has evolved from the newspapers to digital coupon. As a frugal person, I wanted to get in on the couponing experience. I’ve seen the reality shows about creating a stockpile of household items but had no clue how to begin. So I attended a workshop explaining the best practices for couponing with having to have a lamented binder full of clipped coupons. During this workshop, I learned the key to being successful at couponing. It’s all about utilizing a website that highlights store ads and matching them up with current coupons. To ensure I had all the coupons, I initially purchased four subscriptions to my local newspaper. That was too many for a family…

How Amazon’s Update Impacts Your Email Marketing Strategy

This past December, Amazon announced a variety of new features to its very popular product, Amazon Echo Speakers. Currently, the voice assistant, Alexa, can play your favorite song, play your podcast, make phone calls, order items from Amazon and more. Now your Amazon Echo Speakers can read your emails. According to CNBC, this feature is being tested in the United States and only supports email address from Gmail, Outlook.com, Hotmail and Live.com. This type of access will allow consumers quick access to their emails without actually looking at their phone, laptop, or tablet etc. Why should you care? Think of this update as your email being transformed into an audiobook or a podcast. Visual items like images, formatting and even emojis are completely out of the picture (no pun intended). Which leaves just the context to stand out among several emails.  The ultimate goal is for the recipient to keep reading. The next best thing would be to at least have the recipient save it for later. How to Succeed To accomplish this, focus on your subject line. A captivating…