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Lemon Coconut Bars

AWG Brand Digital Promotions: April Edition

The warmer weather brings a smile to lots of people.  Below is the digital content created to share with your customers on your website, social media platforms, emails and more to promote AWG Private Brands. Best Choice Recipe of the Month The April Recipe of the Month from the Best Choice Calendar is for Lemon Coconut Bars. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, likeFacebook, Twitter, Instagram or Pinterest. The native files can be found here. Best Choice Recipe Video The April recipe video is for Frosted Peanut Butter Brownies. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Digital Coupons April digital coupons can be found here. Consumers can access these coupons through a store’s loyalty program. If your store does not have a loyalty program, but is interested in setting one up, please contact Chris Higgs to get started. If a retailer is not on the AWG Brands preferred Loyalty Lane platform but wants to display these coupons for their customers on their own coupon platform, they will need to…

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Mastering your goals using KPIs

“Never believe that one number by itself can be meaningful.” -Unknown I recently attended a seminar hosted by emfluence called What Gets Measured Gets Done: How to Set Goals and KPIs for Your Campaigns. The speaker for the presentation was emfluence’s Customer Success Director, Joe Ramsey. Though the presentation was geared towards a marketing-minded audience, the lesson of measuring your goals is relatable to all. What is a KPI? Key Performance Indicators (KPIs) act as a map and a compass to determine your overview performance of a campaign or event. The purpose of a KPI is to alert you to potential problems and allows you to make the best decisions with data. What are you measuring? There are several things to measure when looking into KPIs. You could reflect on your audience or the impressions you have gained. You can focus on subscribers or engagement growth. Whatever you are measuring needs a why. Your “why” explains what is your reasoning behind seeking the information. It can also be considered as your goal. For example, if you are seeking to understand…

AWG Brands Digital Promotions: March Edition

March brings Daylight Savings, St. Patrick Day, Spring and most importantly, Customer Appreciation Week. Below is the digital content created to share with your customers on your website, social media platforms, emails and more to promote AWG Private Brands. Best Choice Recipe of the Month The March Recipe of the Month from the Best Choice Calendar is for Sweet Potato Scones. The recipe can be shared from the Best Choice website or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Best Choice Recipe Video The March recipe video is for Smoked Sausage Jambalaya. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Digital Coupons March digital coupons can be found here. Consumers can access these coupons through a store’s loyalty program. If your store does not have a loyalty program, but is interested in setting one up, please contact Chris Higgs to get started. If a retailer is not on the AWG Brands preferred Loyalty Lane platform but wants to display these coupons for their customers on their own coupon platform, they…

Extreme Couponing

It benefits the consumer, does it benefits the retailer? Do you think couponing is dying? Roughly 25% of the U.S. population are now using digital coupons and millions more still click coupons from Sunday papers. Couponing dates back to the 1880s when a pharmacist created a syrup for what we now know as Coca-Cola and offered free vouchers for the beverage on the street. The concept has evolved from the newspapers to digital coupon. As a frugal person, I wanted to get in on the couponing experience. I’ve seen the reality shows about creating a stockpile of household items but had no clue how to begin. So I attended a workshop explaining the best practices for couponing with having to have a lamented binder full of clipped coupons. During this workshop, I learned the key to being successful at couponing. It’s all about utilizing a website that highlights store ads and matching them up with current coupons. To ensure I had all the coupons, I initially purchased four subscriptions to my local newspaper. That was too many for a family…

How Amazon’s Update Impacts Your Email Marketing Strategy

This past December, Amazon announced a variety of new features to its very popular product, Amazon Echo Speakers. Currently, the voice assistant, Alexa, can play your favorite song, play your podcast, make phone calls, order items from Amazon and more. Now your Amazon Echo Speakers can read your emails. According to CNBC, this feature is being tested in the United States and only supports email address from Gmail, Outlook.com, Hotmail and Live.com. This type of access will allow consumers quick access to their emails without actually looking at their phone, laptop, or tablet etc. Why should you care? Think of this update as your email being transformed into an audiobook or a podcast. Visual items like images, formatting and even emojis are completely out of the picture (no pun intended). Which leaves just the context to stand out among several emails.  The ultimate goal is for the recipient to keep reading. The next best thing would be to at least have the recipient save it for later. How to Succeed To accomplish this, focus on your subject line. A captivating…