Random Post
Search
  • Home
  • Category Archives: blog

Sliders: Grow Bigger & More Important

Photo sizes for digital marketing has grown dramatically. For older websites, photo size requirements were smaller, so some images must change or they will become blurry after enlarging. Not sure what I mean? Take a look: Why’s This Happening? 1. Retina screens: Even when 2 screens are the same size, the number of pixels increased in devices with retina screens for a more detailed image. 2. TV screens are used more for online viewing. 3. The pixel count for TV screens and desktop computers continues to increase. 4. Cameras on mobile phones take bigger and more detailed photos. Why do responsive images need to be bigger when mobile screens are smaller? One image needs to meet all requirements for all devices. While mobile screens are still smaller than desktop screens they could be viewed on a retina or tv screen. What should your sliders be about? Anything in your store that you want customers to know about: Community/Charity events: Food drives, employee athletes/heroic acts or awards, sponsored school events, fundraisers, holiday events, open house, apples for students, fund raising coupon books, hot dogs in the parking lot,…

Apple Pay logo.

Coffee with CART: 9/10 Recap

I know many retailers are tired of hearing about the importance of having a online identity for their stores. It might seem we are trying to get our members ready for the demise of their bricks and mortar stores. A recent session of Coffee with CART made a big point that proves otherwise. The more that happens online, the more important bricks and mortar stores are. Stores now have a choice of multiple online tools to get their brand out among consumers. The amount of tools to use is growing FAST, with no breaks or time outs. All of these tools are used to influence shoppers because purchases now START online. Notice they didn’t say all purchases end online because people still need to have a physical shopping experience. 64% shoppers say they need better customer service in order to make a purchase. US adults spend 2 hours and 51 minutes a day on their mobile devices. What are these US adults doing with their mobile time? They are providing their own customer service by researching for future purchases, which is…

Does your store really NEED a website?

A year or two ago, I went to a food show and sat by a person who owned one store in a small town. I asked him if his store had a website. “Oh no!” he replied, “We’re not a big national chain”. According to this Press Release by BIA/Kelsey, “Nearly all consumers (97 percent) now use online media when researching products or services in their local area”. Not only should your store have a website, it should be professional-looking if you want to be taken seriously. Even if your store is all about having fun, you can have a fun website. Your customers now search for information BEFORE visiting your store and your website may be the first chance you have to make a good impression. If your website looks like it was designed by a monkey, your chance of making a good first impression will be lost. A website is so important, it is one of the first questions asked when applying for a business loan. The public’s perceived value of your store will be lower if you don’t have a website. There are many reasons to have…

A few free tasks you can do to drive more traffic to your website

A member who owns a hand-full of stores called me the other day with a tinge of desperation in his voice. I could tell he had been looking over some numbers, which ones I’m not quite sure, but they weren’t good. He told me according to his website analytics, nobody was going to his website, so why shouldn’t he take it down and save some money? This was a hard question to answer since I am a web designer. I absolutely believe every business should have a website, but most of my suggestions to increase traffic involve spending money. So after a long pause, I had a few suggestions. Once I got started, I realized I just might have enough ideas to put pen to paper. After looking at this list I realized something every item had in common: you have to GIVE YOUR CUSTOMERS A REASON WHY THEY SHOULD LOOK AT YOUR WEBSITE. Don’t wait for them to Google your business! Note: all images have links for you to click on, so you can see and experience them first-hand. 1.…

Mobile phone rising out of magic hat.

Changing Mobile Phone Habits

Technology has a habit of changing family traditions. For example, televisions changed dinnertime for many families. Popular TV shows would be scheduled to air during dinnertime, so how did we adapt? TV dinners! When people started getting electricity in their homes, we started staying up later. The telephone even helped change migration patterns because family members could move further away from each other but still communicate quickly. Waiting 3 months for a reply to a letter you sent is hard to imagine. Some of the habits people formed around new technologies can make those without not want to get involved, or as little as possible to get by. Any habit in excess can make a person annoying, ridiculous or even dangerous. Setting too close to the TV can hurt your eyes. Constant talking on the phone makes it hard for other family members to use the phone, and promotes gossip. Reading all night makes it hard to concentrate the next day. So it stands to reason why this Mobilegeddon craze can be something you might want to ease into. People…

Static vs. Dynamic Websites Explained

If you’re thinking of starting a website for your store, it’s easy to get lost among all the technical jargon. You may recognize some common words that you know the meanings of. Beware if you are talking about websites, because many of these common words are used to describe features on the web. “Bells and Whistles” has been replaced with words like “features” and “attributes”. “Attributes” and “properties” used to be words I only used in science and math class! “Tag” was a piece of paper with a string on it, and “string” was for hanging or tying things together. Lets say you have decided you want a website for your store. The VERY FIRST question you should ask yourself is “What do I want this website to do?” Think of the basics. A website is a good way for you to tell people information about your store so they don’t have to call, or when you are closed. So here is a basic list to start with: Address, store hours and phone #’s. What products do you sell and…

Why you shouldn’t buy an email list

I didn’t know what to expect when I went to my first Email Community Meet Up last Monday. Everyone in the room had some form of email marketing experience, and yes, some opinions were tossed around. Surprisingly, the meeting started off with a basic topic, and the whole group shared the same opinion. Buying an Email List Is A Bad Idea. I was surprised at how many hands flew up when asked, “How many of us are asked if we can buy an email list”? I was even more surprised to see the person next to me mouth the words EVERY DAY while raising her hand because… I work with her! So on my drive home I try to put myself in one of our partner’s shoes. Maybe we get this question so much because it’s fairly common to buy an address list for Direct Mail? Sure, growing an email list isn’t easy, but that is why it is considered the best way to communicate with your customers. You can gauge your customer’s trust in your store by how many…

Common Words with Multiple Meanings

A guy sends a text message to his architect friend, “I need an update”. The guy never gets a response back, so he forgets about the text he sent. Six months later, the guy gets a HUGE invoice for a new modern house built on a cliff in Norway, looking out over the sea. The guy calls his architect friend and asks, “What is this invoice for?” “Your new home update”, the architect friend replies. “Why? Don’t you like it?” The guy clenches his teeth and responds, “I wanted to get an update on how your family is doing!”   Lately, I’ve noticed how common words that formerly had one meaning are now being used in technology with a variety of different meanings. An older example is the word “excel”, which I remember being a word used more commonly as a verb. To excel was to gain speed, like on your bike or in a car. Then “excel” became a business catchword for how to quickly make money. Suddenly, many were naming their businesses and programs “Excel”. Microsoft even named…

What’s in a Name?

I started getting interested in web design and genealogy at about the same time in my life. One thing that connects them both is that a name is important. A business’s name can be like a person’s name. Some people use a shortened version of their name. For example, Robert can also be Bob. Businesses must consider whether consumers refer to the store by their full name, or just a shortened version of it. Is Bob’s Supermarket just referred to as Bob’s? Where am I going with these random questions about naming conventions? These scenarios are all worthy of consideration when deciding what your domain name should be. The question to ask is “What do customers commonly call the store? If there are multiple locations, how will they respond if asked “Which one”? When a business decides to make a website, one very important step (it doesn’t have to be the first step) is coming up with a domain name. There are many hurdles, and some of these might ring a bell: common domain names like bobssupermarket.com might be taken,…

What do your customers see when they look at your website?

[vc_row][vc_column][vc_column_text] You see it every time you walk into a grocery store, people roaming the aisles while holding their phones. What do they see when they look at your store’s website? If you haven’t updated your site to be responsive, about 20 seconds of pinching and zooming in and out will happen before they give up and leave your site. What is a responsive website? A responsive website changes to fit the shopper’s device of choice, whether it is a laptop, tablet or smart phone. The site can detect what kind of device is being used, then changes the layout so the site doesn’t get cropped and text is big enough to read. Photos get re-sized, text gets re-sized, and multiple column layouts get stacked into one column. This happens so the site is easier to navigate by just using one hand and your thumb. Pinching the screen to zoom in and out takes two hands, so how’s a customer supposed to push the cart too? The “hamburger” icon For easier navigation, the ‘hamburger’ icon is used a lot. This…

SEND ME MORE INFO