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What You Need to Know About SEO

When it comes to digital marketing, arguably the most important aspect is your search engine optimization (SEO). In a nutshell, SEO is how easily can customers find your website on a search engine like Google? Think about it in real world terms. If your store did not have an address, was not listed in the Yellow Book and had no signage, would you get any sort of attention?  A recent study found that SEO is the best source of traffic for food brands, with 56 percent of website traffic being generated by search engines. If that’s not eye-catching enough, other sources like direct traffic, referral and social media combined to account for only 43 percent. Optimizing your website for search engines is a simple way to get your brand out in the open for anyone to see and a great source for online traffic, and applying some simple fixes can be a gamer-changer. How it works The mechanics of a search engine may seem daunting at first, but they are actually fairly simple. In essence, a search engine like Google…

Brand Advocates Start from Within

Recently, we installed a TV monitor that displays social media feeds, recent news, AWG Brands’ digital activity, and we even sneaked in some basketball scores from the tournament. Why would we invest in displaying this information to our employees? The answer is because the advocates for your brand, company or store start internally. To gain these brand advocates, you have to communicate with them so that they are aware of what your organization is accomplishing. Here are a few goals of the monitor and how they can translate for you: Create familiarity with social media platform activity. We post AWG corporate and division, industry, and our retailers’ social feeds. This way, those employees outside of the Marketing Department who don’t work with social media on a daily basis know what is trending and important in the digital world. Likewise, you should let your employees know if you have social media accounts and encourage them to not only Like or follow those pages, but to check back to see new activity often. Exposure to digital activities of AWG Brands. If you…