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angry emoji, smart phone, wooden table

Text Message Marketing: What NOT to do.

Text has become such a success for retailers reaching and retaining customers that we’ve found some great examples of senders who are working hard to do a terrible job at it. That’s right, not everyone is as good at writing puns as you are  and they’re really making a mess of this whole thing for the rest of us! Here’s a list of some of the ways you can help these people destroy the text message marketing industry: Using all Caps – USING ALL CAPS IS A FANTASTIC WAY TO SOUND LIKE AN ANGRY DAD TRYING HIS BEST TO RUN HIS DAUGHTER’S PROM DATE OUT BEFORE THE DANCE. IF YOU WANT TO MAKE SURE NO ONE EVER SIGNS UP FOR YOUR TEXT PROGRAM, DO THIS. Emojis – Nothing screams “awesome savings” like having to read broken copy mixed with crying faces and pictures of martini glasses. I’m sure that the quaint old couple who hasn’t the slightest idea what an emoji is will enjoy their new-fangled smart phone vomiting side-eyes and pray hands while they parse through what could’ve been…

Smartphone, Laptop, notebook and pen on desk

Tonight’s Top 10 List: Benefits of Text Message Marketing

Have you ever received a voicemail that should’ve been a text? Frequently, people respond to the reception of a voicemail with, “Why didn’t you just text me?” This type of response can be linked to the ease of text messaging, the short attention spans we all now enjoy and the frustration that goes along with that little notification you MUST get rid of when receiving a voicemail. To better understand how text messaging can impact your retail goals, here’s a list of the top 10 benefits of Text Message Marketing. Instant Deliverability What’s better than instant gratification? Cracking open a soda and hearing that fizzy pop is the only momentary lapse between purchase and satisfaction. The same is true of Text. The average time between message send and delivery is 7 seconds. Only Professional Bull Riding (If you haven’t seen the film 8 Seconds, you’re missing out.) and the occasional microwaved snack can get close to those numbers. Flexible Platform There’s nothing worse than limitation. With Text Messaging, you’re able to craft messages to YOUR standards, with content that YOU…

Snickers Hungerithm

Ease “Hanger” with real-time deals

With Hungerithm a hangry internet means cheaper #SNICKERS for you. Get your Coupon Here: https://t.co/xh5arwKrnF #EatASNICKERS pic.twitter.com/cAvNz2OUFg — SNICKERS® (@SNICKERS) November 16, 2017 On November 16 Snickers announced a new program to offer discounts based on algorithm they created. The candy bar brand is monitoring social media posts for over three thousand words and phrases that indicate people are upset. The idea was debuted at 7-Eleven stores in Australia. Discounts for Snickers fluctuated in real-time based on social media monitoring. Obviously, this is going to be beyond the capabilities of most retailers. However, the principle can still be applied. The idea of real-time discounts has been around for a while. Use our text-message program to alert customers to flash deals. Do you have digital signage  in your store? Use them to call attention to a flash sale. You don’t need a big marketing agency running a fancy algorithm to let you know the mood of your potential customers. As a retailer you should be tuned in to your community. Do you need to discount liquor because the local team just lost…

Photo of person texting and drinking coffee.

Text me, maybe?

Today, this post from My Edmonds News scrolled across my timeline asking why businesses “haven’t mastered text message marketing.” I was excited to read their theories. They lost me in the first few lines though: Quick quiz: Would you rather have a business send you a special offer or coupon: – Through email – where you have to wade through 100 daily messages to find it and then print it off and bring in to redeem OR -As a SMS text message (where you see it instantly and can redeem it simply by bringing in your mobile phone)? If a store can scan a coupon from my text messages why can’t it scan a coupon from inside my email? This obvious bias quickly distracted me from the rest of the post in which they didn’t actually provide any answers. Lucky for you readers, I am here to share my thoughts on SMS marketing. I like receiving coupons via text message. I feel like I often forget about things in my email. If I were to get a coupon from a restaurant…

Coffee with Cart Graphic.

Coffee with CART: 2/11 Recap

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]When listening to Coffee with CART an off-the-cuff remark was made about how companies are starting to make their own emojis. The topic first caught my interest because I was curious if making a branded emoji would be something we could try on our own, or if a third-party would be needed. From a design standpoint, I was comparing them to favicons. Turns out if you want a branded emoji, yes, a third party will need to get involved, one who has a close relationship with Twitter, and a following of more than a million.  -Adweek: Here’s why your favorite Brands are making their own emoticons Example of a favicon vs. emoji   I have a habit of using emojis in my emails. I reviewed some emails I get from our retailers, and noticed I seem to be alone in emoji use 🙁 It just so happened one evening I was watching a show on CNN where a journalist announced he didn’t like emojis. “Why can’t we…

Millennial Shopper Taking Grocery Selfie

Marketing to Millennials as a Grocery Retailer

By 2017, Millennials will have more spending power than any other age group. For retailers, catering to Millennials is critical because they are setting the agenda for the food retailing industry. So what factors influence Millennials’ purchasing decisions? Millennials shop for low prices. Millennials are more in debt than any other generation. We’re paying off massive college loans, so saving money and budgeting is important to us. 85% of Millennials will change brands based on price and 56% will switch brands to save money off coupons. Convenient location is a major factor for Millennials as most shop at the grocery store closest to their residence or place of work. Very few Millennials will go out of their way to shop at a particular grocery store that is not located nearby. Millennials spend an average of 3 hours and 34 minutes browsing the Internet per day, so a retailer’s web presence is important. Not only should you have a website for your store, you should have a good website with an interactive weekly ad, shopping list, coupons, recipes, and more. Retailers should also…

Text Me: A look into text messaging marketing

Wouldn’t it be great if you could know that your marketing message or special offer would be seen by nearly everyone you send it to? No need to worry about a mailer getting thrown in the trash without a glance, or an email not being opened or ending up in a spam folder… and that they’d most likely see the message immediately? When you hear your phone beep or buzz with a text message, what’s your immediate reaction? You grab it right away? So do your customers. 95% of text messages are read within five minutes. With text message marketing, you’re getting a list of customers who sign up because they WANT to hear from you via texts. It’s important to reward them with information and offers they’ll enjoy, because it’s not about you. It’s about them. And when they feel special, they’ll keep coming back to your store. What to text Customer Coupons: Make your subscribers feel special with text-only specials. They have to show the text at the register to receive the deal. This is perfect for getting…

Graphic of megaphone and social media icons.

If you build it…you have to tell them about it

“If you build it, they will come.” That might have been true in “Field of Dreams” but it’s not always the case with social media profiles and other digital marketing platforms. Your customers may not realize that you have a Facebook page, Twitter profile or other digital marketing. So what can you do? The short answer is that you can tell your customers which platforms you have and where to find you. The long answer involves three things: in-store signage, cross-promotion and word-of-mouth marketing. In-Store Signage One of the best places to tell your customers about your digital presence is in the store. Remind them about your website or to follow you on social media while they are already there. Some might have a smart phone with them, so they can log in to their own Facebook or Twitter profile, and start following you right there on the spot! With social media, it’s important to remember to include what platforms you are on and where to find you. The best way to do this is to include the custom URL…

Your Store's Brand graphic.

Your Store’s Branding

Birds do it. Bee’s do it. But what the heck does marketing have to do with it? Insects, birds, wind and even water are all vehicles for pollen, and they make cross-pollination possible. In nature, cross-pollination can produce stronger and more vigorous plants than those produced by self-pollinated plants. For example: butterflies need pollen for food and plants need butterflies to spread pollen, so each species has developed traits to aid in these goals. Plants that attract butterflies have developed very bright colors while butterflies have developed a strong sense of sight to see the colors. Without cross-pollination, this symbiotic relationship couldn’t be possible. Now think of your marketing strategy. What vehicles are you using to spread you marketing message to your customers? Website? Weekly print ads? Bag stuffers, text messages, email, Facebook or Twitter? When you try a new vehicle do you put it to the test with help from other vehicles or do you have a “sink or swim” philosophy? Our department has witnessed many times a key to a successful campaign is one that uses a cross-channel strategy to…