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Trends: A Look at Today’s Grocery Shopper Webinar Recap

State of the Grocery Market: 86% of all adults now say they have at least some of the responsibility for household grocery shopping. This is an important change because it is bringing in more consumers to the grocery retail world. In the past grocery shopping was fulfilled by one person, now that is only the case in 25% of US households. So, 75% of US households split the grocery shopping responsibility in some way making it a team sport. Sharing the shopping responsibility didn’t affect the number of trips like you would think. That number is around 1.6 trips per week and has remained fairly constant over the past 5 years. However, these lifestyle changes have made the biggest impact on trip frequency. Increases Trips: Reduced planning for meals Urbanization (People live, work, play, eat and shop all in the same neighborhood) Desire for freshness Decreases Trips: Sharing the shopping responsibilities Migration to online Increased reliance on food services The average weekly spend for a household is $113.50 which aligns with inflation. Of the shoppers that were surveyed only 13%…

pinterest-for-men

Lots of Dads use Pinterest

I know! Right? Since about 2012 I have loved Pinterest. I like the layout, the search bar, I especially like how each image has a different background color while it’s loading. But this is all typical since I am female AND a designer who loves color. While minding my own business at WordCamp 2019, I couldn’t believe my ears when I heard about how Dad’s use Pinterest Now! Later on, what goes through my mind is – “this makes sense, after all, today there are lots more Dad’s who are responsible for getting their kids ready for the day.” Dads on Pinterest make high salaries. 82% find new products on Pinterest, and 45% make over $100,000 per year while raising kids. Dads on Pinterest truly want to know… they search 50% more than the average user. “Home” is the biggest category for Dads on Pinterest. They are looking for indoor and outdoor projects that are fun for the family. Some popular food related search terms Dads use on Pinterest are: Kitchen Appliances, Bar Ideas, fire pits, Outdoor kitchens and Patios.…

Greer's Seven Sizzlin Meats

Social Media Campaigns

If you’ve read my previous blog posts, you’ve probably noticed that I mention the term social media campaigns a lot. But what exactly does that mean? The word campaign might bring to mind images of Don Draper in “Mad Men” but you don’t need a New York ad agency to run a successful social media campaign. A campaign on social media can be as big or as small as you want it to be but it has the potential to make a big effect on your customers and your sales. An example of a small social media campaign is a recent meat sale campaign done by Murfin’s Market, an AWG member with four locations in southern Missouri. The store was having a one day meat sale at all four locations on the Friday before Father’s Day weekend. I helped them create a boosted post with a link to their ad on the website so customers could see all of the items available in the one day sale. Murfin’s spent $50 on that post and it ran the Thursday before and…

Ignite – An ecommerce Conference Recap

As brands and retail organizations continue to evolve how they think about ecommerce, the sharing of ideas on how to address this evolution is more relevant than ever. At a recent conference, Ignite – The ecommerce Leadership Conference, industry leaders from across retail joined to learn ways to think differently and continue to challenge the way business has always been done. Informative, collaborative, and thought-provoking, this day-long conference powered by Syndigo left me with a few key takeaways.  Discomfort Drives Innovation Sterling Hawkins of the Center for Advancing Retail Technology kicked off the morning with a keynote expanding on the opportunity that comes with innovation and the mindset needed to embrace it. He challenged those in attendance to embrace the discomfort that comes with the unknown rather than avoiding what could be seen as dangerous if undertaken without success. I found particularly interesting how our body responds to embracing stress and discomfort. Hawkins said when we are under stress and embrace it, our brain makes new connections, allowing us to get through the discomfort. This opportunity for exponential growth that…

Marketing to a health-conscious shopper

You’ve probably thought to yourself, this health kick is just a phase, like fat-free everything or fondue.  But this new way of eating is a lifestyle change. One that will ideally help people stay healthy longer, enjoy their lives and be overall happier people. Whether people are eating vegan, keto, gluten-free, paleo or a Mediterranean diet, health-conscious diets are very popular. And it’s not just a Millennial, craving plant-based burgers and avocado toast, this health-conscious wave spreads across generations. It’s important to understand the needs and wants of this specific audience. So, what exactly does this audience want? According to a recent article, the Baby Boomers desires products rich in fiber, heart-healthy ingredients, vitamins, omega-3 and whole grains to aid with aging. While Millennials are seeking similar ingredients such as fiber, calcium, and vitamins but also enjoy healthier snacks. In general, there is a central focus on the quality of life and correlating food’s impact on overall health. Here are a few tips to best market to this growing population. It’s more than just fresh produces As a vegetarian friend…

ADA documentation

WordCamp recap – ADA

Although the Americans with Disabilities Act (ADA) passed in the year 1990, some companies have been slow to get on board with its requirements. The act is a federal legislation that prohibits discrimination against people with disabilities. The act applies to not only brick and mortar stores but also the online arena. In the beginning, ADA was enforced for public-facing websites and government websites. There are 3 levels of requirements and each state followed their specified level. I don’t know the reason it has taken so long for companies to get onboard with ADA. I think a lot of them didn’t even know it existed. It wasn’t until Winn Dixie was sued for having a website that did not meet ADA compliancy, that grocery stores started to research what they needed to do to meet compliance. At WordCamp this year, I attended a couple sessions that addressed ADA. In the presentation, “ADA Accessibility: A Necessary Part of Your WordPress Site”, Lora Williams explains why we should make a website accessible. Companies and people are facing lawsuits if their site is…

Peanut butter surprise cookiesBest Choice calendar recipe0418
Inblog

AWG Brands Promotional Content for August

This month’s content is all about Back to School. Below is the digital content for your website, social media platforms, emails and more to promote AWG Private Brands. Please note the AWG Brands Digital Playbook for Retailers has moved from Google Drive to box.com. This change will help make the Playbook more accessible than Google Drive. Best Choice Recipe of the Month The August Recipe of the Month from the Best Choice Calendar is Peanut Butter Surprise Cookie. The recipe can be shared from the Best Choice website or the from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Best Choice Video of the Month The August Video of the Month is called Back to School Sandwiches. This video showcases three sandwiches to share digitally. It includes a Taco Sandwich, Sushi Sandwich, and Celebration Sandwich. Ingredients in Best Choice whole wheat bread, mayonnaise, yellow mustard, deli thin sliced meat, peanut butter, and strawberry jam. You can share this short video from the Best Choice website, YouTube, or using the native files found here. Dietitian…

To show large format gift card display

Gift Cards – An Overlooked Revenue Stream

While offering gift cards in store is a convenience for customers, savvy retailers are also viewing them as a revenue center. Third party gift cards are actually one of the highest profit centers per square foot on the sales floor. Statistics show that the average person spends over $300 per year on gift cards; this is largely due to the fact that gift cards are the most requested gift for the last 12 years straight. This industry has boomed to over $160 billion in annual sales. In order to drive gift card sales, the first tactic is to look at the display itself. Is it worn out and ready for a refresh? Is it fully stocked with up to date cards? While assessing the fixture, one should also consider the size and placement of the display. It’s an important sales tactic to present the gift card category to the customer with as large of a display as your space can accommodate in a prominent well-trafficked area at or near the front of the store. This allows for maximum shopping content…

Grocer Pod – Episode 17

Grocer Pod is back at the VMC Show this month. First, Stan McClintock  from FMS shares the results of their Independent Grocer Survey (1:55). Next, Chess Ag’s Dr. Shaye Lewis talked CBD (12:22). Then we had our second doctor, Dr. Aruna Weerasooriya from Texas AM Prairie View who shared his research on Food as Medicine (26:03). We learned about Scan Based Trading with Karen Sickle from Park City Group. If you want to learn more contact David Dunn. Finally, we were joined by Kelsey Bright from SPINS. Kelsey shared how members can monetize all the data they collect.

Inblog

Go with the Digital Flow

How many channels are you currently utilizing to market your stores? Digital marketing changes and grows quicker than your front lawn that one time you decided not to mow before it rained. How does a person keep themselves relevant with all of the frenzied evolution in the market they occupy? Omnichannel marketing. That’s right. Omnichannel. This isn’t a supervillain with a bone to pick with Spiderman, nor is it the newest rival to that TV shopping network everyone’s grandmother loves. Omnichannel marketing is simple in that it refers to creating marketing touchpoints that work together on every available channel. You don’t necessarily have to be on the leading edge of the digital marketing spear, but making sure everything you do is being done well and meshes nicely is crucial to getting a foothold in your niche. Here are some examples of the different channels we offer that blend together better than a DQ Blizzard: Podcasts and Live Video Facebook and Instagram SMS and Email Fried Chicken and Mashed Potatoes (Just wanted to make sure you’re still paying attention) Social media…