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A podcast: Where we’ve been & where we’re going in 2015

What do you actually do? What are 3 tips you’d give a B2C business for reaching its marketing base? What’s ahead for 2015? Who influences me in the marketing space? These were all questions I was asked this past week in a podcast with Jeff Julian of AJi Software on the Midwest Marketing Show. Jeff asked me to be on the show after hearing about all the cool stuff AWG does in the Business to Business and Business to Consumer spaces. The podcast is 26 minutes long and takes you on a journey of how I got started in Marketing through helping grocery retailers succeed in the digital and in-store marketing spaces. Give it a listen here: http://ajisoftware.com/Media/MidwestMarketing/04-KateFavrow

Let’s Get Personal

Your Facebook page is great for sharing helpful information with your community, but as a small business owner, you can get so much more out of it. It offers you the ability to show the personality of your store, your employees, and the community as a whole. While a lot of your customers may be on social media to share what they had for lunch, most people want to be a part of a community and participate in the conversations that are happening online. Customers love to see the personal side of you and your business. Something as simple as sharing a picture of your employees having some fun on the job can create a personal connection with your customers. You know what else your customers like? Free stuff. Stores that host regularly scheduled giveaways on their Facebook and Twitter pages get great participation, while increasing customer awareness online and through word-of-mouth. Customers also love saving money, so they’ll also love learning about special pricing as they scroll through their Facebook page. Some stores highlight a few items from their…

2 Logos: NuVal TM Nutritional Scoring System, Guiding Stars ® Nutritious choices made simple.

Should I Eat That?

Hm, what’s for breakfast? Certainly in the Midwest, a ‘traditional’ breakfast of Eggs, Bacon, Toast, Orange Juice and/or Coffee sounds good to many people. It’s easy, fast and nutritious, right? You have your protein and your whole wheat toast with your ‘smart’, heart-healthy margarine, your freshly squeezed OJ with no added sugars or preservatives and your black coffee. Good to go! But wait…what if you have high cholesterol problems, or diabetes? What if consuming any kind of whole grain makes you bloat like a dirigible? What if you don’t have time to fresh squeeze your OJ every morning and what if you like your coffee fully loaded with milk and sugar added to it? Suddenly your simple, healthy breakfast has become something that requires a lot of forethought and planning. Maybe the thought of all that planning makes you throw your hands up and grab the Cocoa Pebbles to just be done with it! Deciding what to eat, how much of it to eat, when to eat it, when not to eat it and if you could be allergic to…