• Home
  • Tag Archives:  content

What is content?

Content. It’s a word thrown around a lot in the marketing world. And from the marketing point of view, I generally think of website content as the words and images on a website that describe that organization. I also think of content as images and words used on social media accounts. But while I was attending IGNITE: the ecommerce conference, I noticed everyone talking about content in a way I’d never considered: product data for ecommerce. It makes sense now, the data includes product images, tags, and descriptions in addition to product name and price. This kind of content matters just as much, probably even more than the rest of the content on an ecommerce website. It’s what helps customers decide what to purchase on a site. If an image is missing, or a product name includes a bunch of confusing abbreviations, does the customer know it’s the right product they want? Is everything organized in a way so that it’s easy for the customers to find what they’re looking for? For instance, take the example of Dove’s Beauty Bar.…