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SMCKC May Lunch Recap: Making A Splash on Social During Large-Scale Events

Recently I attended a SMCKC lunch titled “Making a Splash on Social During Large-Scale Events.” It was a panel Q&A with Derek Byrne of Visit KC, Rachel Kephart of KC Film (a division of Visit KC), and John Kreicbergs of Propaganda3. While I work with retailers on digital promotions for their events, they aren’t the type of large-scale events that were discussed by the panel. But I found that a lot of what they advised to the audience can be applied to small-scale events and social strategy in general. For example, all three panelists discussed the importance of keeping attendees informed before, during, and after the event. Derek Byrne manages social media for all of the college basketball tournament games that take place in Kansas City in March. For these games, Visit KC is on social media all year long, announcing games when they are scheduled, helping people plan their trips, and giving them sightseeing ideas outside of the games if they’re coming out of town to visit. John Kreicbergs works on events like Boulevardia, a craft beer and music…