Random Post
Search
  • Home
  • Tag Archives:  digital marketing

Controlling Your Online Presence: Why Your Business Needs a Website

Before I begin, let me answer the question I know some of you already have. No, having a Facebook page for your business is not the same thing as having a website. This is the mistake some of our members make when deciding on a digital marketing strategy. They assume a Facebook page will work just the same as a website and, even better, Facebook is free! I’m here to tell you, it’s not the same. While some might argue that they can’t afford to pay for a website, my response to that is you can’t afford to NOT have a business website in 2018. And yes, you may recognize me from previous blog posts highlighting the importance of social media, especially Facebook. So you know that I’m by no means against Facebook business pages. However, I think it should be one of many instruments in your digital toolbox. I worked with our web design team and reviewed customer feedback on Facebook from some of our stores’ pages to develop a case study comparing websites versus Facebook business pages. I…

shopper, produce, digital monitor

Digital Not-So-Underground

So, you’ve taken the plunge and installed some digital signage players in your stores. Awesome, you’re like, my favorite. If you’ve gotten your monitors hoisted up over the deli counter, gotten someone to hang them with (at least) a good amount of duct tape and you’re ready to start using them – I’ve got some tips for you. Your first task should be setting a few goals. I know setting a goal to set goals sounds like something your high school counselor came up with on their lunch break, but it’s important! You’re setting those monitors up for a reason, so make sure that reason is something you keep an eye on to make sure you’re close to fulfilling it. Next, make sure your monitors are a good distance from your customers. Basically, if everyone is leaning forward and squinting like they just caught a lemon juice blast to the eye, you’re doing it wrong. Make sure the screens are high enough that they aren’t in the way, but low enough that they can be read easily. Content. You have…

Social Media Icons
Inblog

The Future of Social Media Marketing & AWG Social Media Program

As the AWG social media program coordinator, I definitely have a specific theme to my blog posts. That theme has narrowed down even more in the past few years as social media continues to evolve. With that evolution, I regularly remind the audience reading our blog that dynamic, engaging and even targeted social content is essential. It’s always been important but as social media channels become more and more saturated with brand content, and as Facebook continues to update its algorithm, it’s becoming more vital for brands and businesses to be as strategic as possible with their social media marketing. With that idea in mind, AWG Marketing recently rolled out a new service structure for our members who are on our social media program, specifically those who use our services for their store’s Facebook page(s). We used to offer three separate tiers with various levels of involvement and posting frequency for three separate prices. But after a year or so of this structure, we realized it’s not to the benefit of our members to be on the two lower tiers.…

emfluence And Then Some 2018 Recap

I attended the And Then Some conference hosted by emfluence on August 24. It was a day full of ways to improve your email marketing. After the conference they sent a list of “10 things to do post-conference.” Not only is this a great example of email marketing, but it makes my job recapping the conference easier, so I really appreciated it.   #1 GDPR – The GDPR deadline came and went a couple months ago. The biggest thing that has come from it so far is that no one was truly prepared for the requirements. No more checking permission boxes automatically. Tell people exactly what information you will be collecting from them. Don’t collect more information than you need. If you can make these changes right away that will help a lot. These regulations are coming to the US, so it would be smart to get ahead of it. #2 Post-Sale Series – If you make a sale, add a new subscriber, or anything similar add that address to a workflow to send them a series of emails explaining…

Tale of the Tape

In the excitement of dreaming up and launching campaigns, sometimes determining how to measure it gets lost in the mix. Yet, as Tara Saylor expressed to the room full of marketers at the Kansas City International Business Communicators lunch, the only way to pop the champagne and enjoy the successes is to know where you’re going at the beginning. This means asking questions, using data, deciding what to measure, making a plan, and telling everyone about what you did. Good solutions start with good questions. Question 1. Who are you trying to reach? Are they loyal customers, new ones, or potential ones? What do you want them to do with the information provided? Question 2. What’s your timeline? Working backwards from the final date sometimes helps build out the steps. Once you have those steps, put them on a calendar. Question 3. How are you going to measure success? It’s best to document the answers to the questions so you can think through the way they contribute to success, otherwise you might end up having to use HIPPO (highest paid…

AWG Brands Digital Promotions: August 2018 Edition

August is the sweet spot of wrapping up summer activities and preparing for back-to-school. Although AWG Brands is not hosting a major digital promotion this month (we’re preparing for Family Meals Month in September!), there are plenty of new recipes, digital coupons and other content for our member retailers to share on their websites, social media pages, email clubs and more. Best Choice Recipe of the Month The August Recipe of the Month from the Best Choice Calendar is this Green Onion Feta Stuffed Chicken Breast: https://bestchoicebrand.com/news/green-onion-feta-stuffed-chicken-breast The recipe can be shared from the Best Choice website using the link above or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Best Choice Recipe Video The August recipe video is for Tuscan Shrimp Linguine. Starting August 1, you can share this short video from the Best Choice website, YouTube, or using the native files found here. Digital Coupons New digital coupons for the following products are available through September 30, 2018. Consumers can access these coupons through a store’s…

Photo of purple gold fish jumping out of small crowded fishbowl into a big empty fish bowl.

Little Things Can Make a Big Difference

Last Monday I attended an event put together by the Kansas City –  American Marketing Association featuring a couple of speakers from PurpleGoldfish.com. Each speaker presented some snippets from the Purple Goldfish Business Strategy Book Series. What caught my attention the most, as a website designer, was a section on how, “Differentiation is Key”. Most designers challenge themselves to make everything they touch stand out. Yes, sometimes we are asked to add on to something already started, but starting with a blank page is why I show up in the mornings. Getting our retailers to share with us how their business is different from their competition, can be a challenge for writing content. Instead, we normally get requests from retailers to duplicate something their competitor just rolled out. I imagine this happens because a customer threatened to take their business elsewhere because they have “__________”. Ouch. Wouldn’t it be nice if we could be a fly on the wall of your competitor’s business and hear customers tell them what you do that they like? Maybe instead of copying your competitor,…

angry emoji, smart phone, wooden table

Text Message Marketing: What NOT to do.

Text has become such a success for retailers reaching and retaining customers that we’ve found some great examples of senders who are working hard to do a terrible job at it. That’s right, not everyone is as good at writing puns as you are  and they’re really making a mess of this whole thing for the rest of us! Here’s a list of some of the ways you can help these people destroy the text message marketing industry: Using all Caps – USING ALL CAPS IS A FANTASTIC WAY TO SOUND LIKE AN ANGRY DAD TRYING HIS BEST TO RUN HIS DAUGHTER’S PROM DATE OUT BEFORE THE DANCE. IF YOU WANT TO MAKE SURE NO ONE EVER SIGNS UP FOR YOUR TEXT PROGRAM, DO THIS. Emojis – Nothing screams “awesome savings” like having to read broken copy mixed with crying faces and pictures of martini glasses. I’m sure that the quaint old couple who hasn’t the slightest idea what an emoji is will enjoy their new-fangled smart phone vomiting side-eyes and pray hands while they parse through what could’ve been…

Finding Success on Facebook for Your Small Business with a Team of One (Recap)

All AWG retailers are independently owned and many are smaller, one-store operations. They often don’t have the resources to manage large-scale social media strategies with expensive agencies so they come to us for help. Or they hire a marketing professional to work for them in-house. Either way, many of our stores work on small budget with small teams, sometimes even a team of one. I recently attended a Social Media Club of Kansas City professional development breakfast with guest speaker Travis Pflanz, owner of WebWorks of KC. His presentation, titled “Finding Success on Facebook with a Team of One,” highlighted strategies and tools small businesses can use to maximize their Facebook marketing with small teams and small budgets. Travis drove home one point throughout the presentation. All businesses should focus on their website and any other non-social digital properties they own before even considering Facebook or social media in general. He reminded the audience that your business doesn’t own Facebook, but you do own your website. Make sure you have a strong content strategy on your website first. You can…

AWG Brands Digital Promotions: July 2018 Edition

We’re in the thick of summer, which means National Ice Cream Month is here! National Ice Cream Month is a national campaign created by the NFRA. AWG Brands will participate throughout July by: Publishing key messages and recipes on social media and the brands’ websites. Promoting the Ice Cream Giveaway sweepstakes. Sharing content from NFRA and Easy Home Meals. We encourage all AWG Member Retailers to participate also. It’s easy: either share the content you see on AWG Brands’ websites and social media profiles (Best Choice, Clearly Organic, Superior Selections and Always Save), or use the NFRA resources to create and post your own messages. Last year, AWG Brands won a Golden Penguin Award for our participation in this campaign and we hope to do the same in 2018!   Best Choice Recipe of the Month The July Recipe of the Month from the Best Choice Calendar is this Summer Harvest Pasta Salad: https://bestchoicebrand.com/news/summer-harvest-salad/ The recipe can be shared from the Best Choice website using the link above or from the Best Choice social media sites, like Facebook, Twitter, Instagram or…

SEND ME MORE INFO